Elevation Award Winner: Residential High-Rise


Technology Publishing Company again partnered with the Commercial Painting Industry Association for the seventh annual commercial honors program, The Elevation Awards. 

The awards recognize projects ranging from residential exteriors and commercial renovations to floor coatings and wallcoverings throughout the commercial coatings industry.

This year’s group of outstanding projects, completed between Jan. 1, 2022, and July 10, 2023, represented an impressive collective of not just commercial painting contractors, but also architects, interior designers, decorative artisans, manufacturers and suppliers throughout the industry.

In the coming weeksPaintSquare Daily News will be highlighting this year’s winners in each category to celebrate commercial painting greatness. All winning projects are also featured in Commercial Painting.

Assessed by our panel of painting experts, the following project was awarded in the program’s “Multi-Family/Residential High-Rise” category.

Trump Hollywood Condominium

Located on a picturesque oceanfront location in Hollywood Beach, Florida, the 41-floor Trump Hollywood condominium building embodies South Florida luxury. However, as with virtually every building located in coastal Florida, the building’s exterior is exposed daily to punishing environmental conditions including high UV rays, high humidity, salt spray and windborne sand.

Over the years, these environmental assaults served to break down the builder-applied acrylic coating on the building’s stucco surface, leaving it chalky and dull and exposing the underlying substrate to damage from the elements.

Capital Contractor Services was engaged to give the luxury building a facelift and restore its luster—a project that would involve more than just a fresh coat of paint.

Ultimately, the scope of work for the 18-month project included:

  • A full-building inspection to identify areas where delaminated stucco needed to be replaced;
  • Replacement of delaminated stucco;
  • Power washing of all stucco surfaces to remove dirt, salts and other surface contaminants;
  • Scuff sanding of factory-finished aluminum window and sliding door frames to remove corroded metal;
  • Removal and replacement of sealants surrounding the window/door frames;
  • A 100-square-foot mock-up on the ground level to test surface adhesion, inter-coat adhesion, mil thicknesses and color-/sheen-matching against project specifications;
  • Roller application of two coats of NeverFade W-1500 Primer (total 1 mil dry thickness) and one coat of NeverFade Original Restoration Topcoat (total 2 mil dry thickness) to all stucco surfaces; and
  • Roller application of two coats of NeverFade W-1650 Bonding Primer and one coat of NeverFade Metal Restoration Topcoat to all metal window and door frames.

According to the project nomination, the Capital crew took special care to limit inconveniences to residents and ensure their safety throughout the project. When and where possible, they restricted residents’ ground access in the areas being worked on.

Where that wasn't possible, such as in pool and beach walkway areas and active driveways, Capital utilized overhead scaffolding with netting or plywood to protect residents and vehicles. The coatings’ low VOC content and low odor also kept tenant inconvenience to a minimum.

“The unique angles of the high-rise building made access a challenge,” said Alex Forjan, executive vice president of the exterior division at Capital. “We used swing stages and vertical line drops to complete each section of the building with rollers to eliminate the need to lug heavy spray equipment and avoid the potential for windborne spray.”

To maintain project site safety during coastal storms that packed high winds, Capital completely de-mobilized the project—removing all equipment—and remobilized four times through the project.

“Trump Hollywood’s name-brand prestige, size, unique shape and location, coupled with the fact that it was occupied by residents who didn’t want to be inconvenienced during the façade restoration process, made it imperative for us to work deliberately, safely and with a high level of quality,” said Forjan.

Forjan also noted that it was important to use coatings that would look good when applied and would provide long-lasting performance.

They selected APV Engineered Coatings’ line of NeverFade Exterior Restoration Coatings containing Kynar Aquatec, a water-based polyvinylidene fluoride (PVDF) resin that has the ability to resist film erosion, chalking and fading caused by harsh UV exposure.

After work was completed, final walkthroughs with building management, the building maintenance supervisor, City of Hollywood Building Department, and owner representative Paramount Consulting confirmed that the project successfully met the specifications.

Now, thanks to the Capital crew’s careful coating selection and application, the Trump Hollywood has a clean, fresh exterior in a custom-color matched shade of white, with a high level of gloss to make the white pop.


Tagged categories: APV Engineered Coatings; Asia Pacific; Awards and honors; Commercial Painting Industry Association; Completed projects; Condominiums/High-Rise Residential; CPIA; EMEA (Europe, Middle East and Africa); Exterior coatings; Exterior painting; Latin America; Maintenance + Renovation; North America; Program/Project Management; Projects - Commercial; Residential; Stucco; Technology Publishing Co.; Z-Continents

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