Surface Protection Companies Announce New Brand


Four pioneers in the surface protection industry announced in August that they’ve officially united and will be operating under one parent brand.

Reported to have over 1,000 years of collective industry experience, Ram Board, Surface Shields, Trimaco and Antinox will now be operating as a collective under the brand “Icon Protection.” All dedicated to jobsite protection, the brand’s focus is to prepare the jobsite for the trades so that craftsmanship can shine.

“Creating a house of brands will unify our 500+ person team, will offer vendors and customers the ideal product portfolio, and will allow the men and women of the trades to work with purpose and pride as they strive to meet exacting and demanding expectations and deadlines,” said Vice President of Marketing, Tim McDonough in an emailed press release.

The release went on to outline the focuses of the united companies, saying:

  • Ram Board is strong and reliable, while its namesake “Ram Board” is commonly used as a catchall for floor protection;
  • Surface Shields created the category of jobsite protection and reportedly coined the phrase “surface protection”;
  • Trimaco has origins in the paint industry and for over 100 years has delivered an innovative and extensive product line that touches many different markets; and
  • Across the pond, Antinox has worked to become one of the United Kingdom’s suppliers of products that perform for every jobsite protection challenge.

A wide range of industries are expected to benefit from the rebranding, including paint and coating, construction, remodeling and drywall, flooring, automotive and marine, disaster restoration, and moving and storage.

“Icon Protection will be a company that is always confidently preparing the jobsite and the trades for success,” added McDonough.

Recent Industry Rebrands

Earlier this year, global surface treatment company and manufacturer of W Abrasives, Winoa Group, announced a branding renewal, including two new brands and its new growth plan strategy.

Winoa’s new growth plan for the next years is based on three pillars:

  • The offer agenda with a portfolio expansion;
  • The green agenda with new sustainable commitments; and
  • The digital agenda with industry 4.0 implementations.

According to the group, this vision is supported with the implementation of the new Winoa logo. The grey color represents its core business, metallic surfaces and abrasive medias, while the green dot refers to its involvement in sustainable development, including the preparation of a global reduction carbon emission plan and all of its abrasives are 100% recyclable.

At the time, Winoa also reported that it was looking at global alignment for all its subsidiaries, with a plan launched to unify all of its entities under the name of Winoa. Some of its global acquisitions have kept their name and identification, reportedly not capitalizing on the Winoa identity.

In July 2021, North America’s largest glass recycler, Strategic Materials, Inc. announced that it was rebranding. The unveiling, reflecting that the company has always been a trusted glass recycler, included a new logo, purpose, mission and values.

According to SMI, the company brand refresh is the product of a rigorous year-long research and creative strategy process. To commemorate the rebrand, SMI planned to launch its first-ever sustainability report in the weeks after the big announcement and was expected to roll out a new website in the fall.

The new logo, purpose, mission and values are officially live on the site and can be viewed, here.

Nonprofit organization RCI Inc. (traditionally known for roofing expertise) announced that it was rebranding, complete with new name, and will be known as the International Institute of Building Enclosure Consultants effective April 1, 2019.

RCI was originally incorporated in 1983 as the Roof Consultants Institute and its membership decided that the need for aligning the association’s name and brand with its purpose and strategy was needed after extensive study, brand assessment and industry-wide feedback.

IIBEC is represents more than 3,600 members, made up of building enclosure consultants and industry stakeholders specializing in roofing, waterproofing and exterior-wall specifications and design.

And, back in 2018, AkzoNobel Specialty Chemicals announced that it was relabeled Nouryon following its move into private ownership. In addition to the name, the branding features the colors orange and white, and the logo included the company name surrounded by what look like orbital paths.


Tagged categories: Antinox; Asia Pacific; Commercial / Architectural; EMEA (Europe, Middle East and Africa); Good Technical Practice; Icon Protection; Industry News; Latin America; North America; Program/Project Management; Ram Board; Surface Shields; Trimaco; Z-Continents

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