Strategic Materials Rebrands for 125-Year Anniversary
In celebrating 125 years, North America’s largest glass recycler, Strategic Materials, Inc. announced that it was rebranding. The unveiling, reflecting that the company has always been a trusted glass recycler, included a new logo, purpose, mission and values.
According to SMI, the company brand refresh is the product of a rigorous year-long research and creative strategy process.
“We’ve spent the past year reflecting on who we are and where we came from to help ground us in who we need to be,” said Chris Dods, SMI’s President & CEO. “We listened to our key stakeholders and used their feedback as a guide in our branding structure and operating principles to better service our markets for the recycling challenges today and beyond.”
To commemorate the rebrand, SMI is slated to launch its first-ever sustainability report in the coming weeks and is expected to roll out a new website in the fall.
The new logo, purpose, mission and values are officially live on the site and can be viewed, here.
Since its start in 1896 as a partner to General Electric (GE) for recycling lightbulb glass, SMI has evolved from one of America’s first environmental pioneers to the leading go-to glass recycling solutions provider with operations in three countries. With nearly 50 locations spread across the United States, Canada and Mexico, SMI is reported to be a trusted partner in cleaner, more efficient glass production.
The company is also noted to provide its customers and suppliers with economical and environmentally viable products and solutions for reuse of waste streams.