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Commercial Painting Websites that Attract and Convert Visitors

This webinar is archived and recorded from a live presentation on Thursday, July 21, 2022.
Cost: FREE

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Commercial Painting Industry Association

CPIA is the first and only trade association created exclusively for commercial painting professionals. Our mission is to nurture a peer-based community of industry experts dedicated to learning and development through collaboration. As a CPIA member, you will have access to all the relevant resources and guidance required for further business growth.

Commercial Painting Websites that Attract and Convert Visitors is part of the CPIA Webinar Series.

Are you looking for ways to get more visitors to your commercial painting website? While some painting contractors utilize their website as a digital billboard for contact information and/or a project portfolio, the true purpose of a business website is to convert site visitors into sales leads and paying customers.

There are several practices that commercial painting contractors can use to accomplish this outcome.

In this webinar, Aaron Hockel from Alta Vista will share actionable digital marketing strategies that will help commercial painters’ websites attract more visitors and convert them into sales opportunities.

By the end of this webinar, attendees will learn:

• How to read a Google Analytics report;
• How to understand current website traffic;
• Strategies to drive more website visitors;
• The importance of website user experience; and
• How to increase website conversion rates.


Aaron Hockel, Partner & Vice President of Digital Marketing
AltaVista Strategic Partners

A contractor marketing expert, Hockel has presented on a wide range of marketing topics at major trade shows and conferences including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.

A full-service marketing agency and Google Partner, AltaVista’s expertise is working with commercial contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 250 customers in 36 states, AltaVista will send over 4,000,000 marketing emails in 2022.

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