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Do Something Different: Soft Skills are the Difference

This webinar is archived and recorded from a live presentation on Thursday, March 24, 2022.
Cost: FREE

To view this webinar recording, please sign in or register


Commercial Painting Industry Association

CPIA is the first and only trade association created exclusively for commercial painting professionals. Our mission is to nurture a peer-based community of industry experts dedicated to learning and development through collaboration. As a CPIA member, you will have access to all the relevant resources and guidance required for further business growth.

Do Something Different: Soft Skills are the Difference is part of the CPIA Webinar Series.

If you’re like many executives in the coatings industry, you’ve put a lot of effort into developing the technical and business knowledge (or “hard” skills) that you need to do your job well. But your “soft” skills—the individual qualities, behaviors and attributes that make people want to work for and with you over time—are equally important to longtime success. Despite having more platforms for communication than ever before, we sometimes fail to get across our message, and soft skills are often the last thing we consider when evaluating this failure. Therefore, a few reminders are in order.

In this webinar Dennis Doran will touch on the following key topics:

• Success in business is about the relationships you build;
• Good relationships cannot happen without good communication;
• Emotions play a huge role in communication and relationship building;
• Your soft skills are visible to others in all that you say and do;
• Honest self-awareness is the foundation of your success and happiness; and
• Understanding others requires that you understand yourself.

Attendees are asked to download the Soft Skills Personal Improvement Workbook ahead of the webinar.

The webinar will also include a quick assessment that will help you better understand your level of emotional intelligence.


Dennis Doran, Author
Soft as Steel

Dennis Doran, a leading expert in the construction industry with more than thirty years of experience, is the author of Soft as Steel, which focuses on the vital importance of developing and valuing soft skills. Doran has dedicated himself to providing business leaders, in all industries with the tools to be successful, not just in business, but in life and relationships. He delivers an inspirational message with humor and dynamic energy motivating his audience to act and make a change.

Doran brings a multi-faceted perspective to discuss the core issues affecting all industries. Issues related to relationships, processes, continuous improvement, ethics and integrity. He has been a sought-after speaker who combines his long, varied experience and entertaining and motivating style of presentation to a wide range of topics that affect us all.

To visit Doran's website click here. There, you will also find links to his book Soft As Steel, as well as his social media channels and his new audio message series "Soft Skills Talks."

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