Paint and Coatings Industry Webinars

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Best Practices in Communication Strategy

This webinar is archived and recorded from a live presentation on Thursday, October 14, 2021.
Cost: FREE

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Commercial Painting Industry Association

CPIA is the first and only trade association created exclusively for commercial painting professionals. Our mission is to nurture a peer-based community of industry experts dedicated to learning and development through collaboration. As a CPIA member, you will have access to all the relevant resources and guidance required for further business growth.

Best Practices in Communication Strategy is part of the CPIA Webinar Series.

In this webinar attendees will learn about the necessity of digital transformation for traditional business owners, primarily in the coatings industry. Specifically, the webinar will cover a variety of communication channels that traditional painting businesses use and explain how communication within these platforms can be further improved to attract more leads.

This webinar will be presented in two sections, where attendees will be shown the pros and cons of traditional communication channels and understand why it is necessary to implement modern communication channels in their business model.

Learning Objectives:

• Pros and cons of traditional communication channels;
• Modern communication channel implementation; and
• Digital marketing tips and lead generation.


Living Proof Creative

Founded and rooted in Austin, Texas, Living Proof Creative is a full-service digital agency operated by those who not only think creatively but live creatively. Comprised of artists, writers, builders and makers, the agency is dedicated to making beautiful, intelligent designs and developing bigger and better ways to approach digital marketing services.

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