Paint and Coatings Industry Webinars

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What is the True Value of Your Business?

This webinar is archived and recorded from a live presentation on Thursday, September 23, 2021.
Cost: FREE

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Commercial Painting Industry Association

CPIA is the first and only trade association created exclusively for commercial painting professionals. Our mission is to nurture a peer-based community of industry experts dedicated to learning and development through collaboration. As a CPIA member, you will have access to all the relevant resources and guidance required for further business growth.

What is the True Value of Your Business? is part of the CPIA Webinar Series.

In this webinar attendees will learn about the four critical aspects to consider when calculating the value of their business. By understanding each component, owners of painting businesses can improve their position in the market and the return on their investment. Attendees will also learn how to calculate the value of their business, identify crucial aspects of valuations, and understand risk factors that affect their company.

Learning Objectives:

• What Key Aspects buyers are looking for in a painting business;
• Risk factors in acquiring a business; and
• Simple tips for enhancing value.


Peter Holton, Managing Director
Caber Hill Advisors

Holton has more than 20 years of experience in business development, operations, sales management, and is a Certified Mergers and Acquisitions Adviser. His services include helping business owners buy and sell companies, assisting them with exit-planning strategies, providing business valuations, and supporting owners with tailored consulting services. Holton is known for his expertise in negotiating complex contracts and developing successful business strategies. In addition, he also has extensive personal experience working with and advising family businesses.

Holton attended the University of Dayton in Dayton, Ohio, where he received his undergraduate degree in Bachelor of Arts in Communication in 2003. In 2011, he received his master’s degree in Management and Leadership from Webster University.

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