Paint and Coatings Industry Webinars

Back to Archive Webinars

Successful Email Marketing Campaigns for Commercial Painters

This webinar is archived and recorded from a live presentation on Thursday, April 29, 2021.
Cost: FREE

To view this webinar recording, please sign in or register


Commercial Painting Industry Association

CPIA is the first and only trade association created exclusively for commercial painting professionals. Our mission is to nurture a peer-based community of industry experts dedicated to learning and development through collaboration. As a CPIA member, you will have access to all the relevant resources and guidance required for further business growth.

Successful Email Marketing Campaigns for Commercial Painters is part of the CPIA Webinar Series.

In this webinar attendees will learn strategies to build and execute successful email marketing campaigns for their commercial painting business.

Learning Objectives:

• Email data aggregation and management;
• Comparing email marketing platforms;
• Developing email marketing content;
• Understanding email deliverability; and
• Email marketing best practices.


Aaron Hockel, Partner & Vice President of Digital Marketing
AltaVista Strategic Partners

A contractor marketing expert, Hockel has presented on a wide range of marketing topics at major trade shows and conferences including the International Roofing Expo, International Sign Expo, IFMA’s World Workplace and the American Fence Association’s FenceTech, among others.

A full-service marketing agency and Google Partner, AltaVista’s expertise is working with commercial contractors to grow and scale their businesses using targeted email marketing and digital advertising campaigns. Supporting more than 250 customers in 36 states, AltaVista will send over 4,000,000 marketing emails in 2021.

Downloadable File:
(right-click and choose 'Save Target As' to download; all downloads are copyright of their author.)