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Concrete Floor Coating Series: Specifying Concrete Floor Coatings and Treatments in High Volume Retail Stores

This webinar is archived and recorded from a live presentation on Thursday, April 28, 2016.
Cost: FREE

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Participants are eligible for one AIA LU credit.This presentation is the second in a series of market specific concrete treatment and floor coating selection. Retail stores have some unique characteristics to consider when selecting and specifying floor finishes. These buildings generally handle high traffic, are open 6-7 days per week, and the floor reflects upon the facility’s image. In this presentation we will overview flooring performance, aesthetics and cost impact associated with specific type of retail establishments from restaurants to grocery stores to warehouse outlets. A review of the various options will include the benefits and limitations of concrete staining/dying, polished concrete, thin-film coatings, high-build resinous flooring and thin-set terrazzo. The presentation will review important specification details relevant to retail applications. Due to the influence of the concrete substrate on the floor finish, we will discuss the specification, testing and surface preparation standards and guidelines. Finally, system installation procedures and details will be discussed to insure a problem free quality project.

Learning objectives:
1. Understanding the benefits and limitations of concrete treatments, coatings and high build seamless flooring systems for various retail applications.
2. Understand the performance requirements and aesthetics desires for flooring in different areas and types of retail establishments.
3. Review the installation requirements and details for the respective flooring systems.
4. Outline key specification recommendations to provide a successful installation of the flooring systems.


Tom Murphy, VP Marketing, LLC

Tom Murphy has been associated with the construction industry for more than 20 years. While at Sherwin-Williams he was vice president of marketing for the General Polymers Brand of seamless flooring products and concrete repair materials. He works with the Society of Protective Coatings (SSPC) to provide third-party training and certification for installation of seamless floor coatings. He also chairs and participates on several committees associated with the building guides and standards for concrete coatings, concrete repair, and surface preparation. As an independent consultant to the concrete coating industry, Tom assists material manufacturers develop customer oriented strategies, specifiers and owners understand the merits of protecting concrete, and contractors provide superior installations. For more information, contact: Tom Murphy at

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Tagged categories: D+D; North America