Everywhere people turn, they see pigments; on cars, homes, bridges and many other man-made other objects. The natural environment also contains pigments, the leaves on the trees and the soil and rocks under our feet are naturally pigmented.

Not all pigments are created equal and the adage “you get what you pay for” certainly applies. In this webinar, major groups of high performance pigments (HPP) will be outlined and compared to their traditional counterparts. This information will help the a coatings manufacturer or end-user during coatings development and specification.

The manufacturing processes used to make HPP will be illustrated with a discussion of how these processes effect final coatings properties. Strategies for increasing performance and optimizing cost in use of HPP pigments help the formulator use the information presented in the webinar to improve their protective coatings and add value for their customers.