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High-Performance Pigments in Protective Coatings

This webinar is archived and recorded from a live presentation on Wednesday, December 2, 2015.
Cost: FREE

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As the world’s leading chemical company, BASF helps formulators of architectural, industrial and transportation coatings deliver sustainable, innovative solutions that meet or exceed performance requirements. We provide virtually every ingredient that a coatings manufacturer needs. Among our priorities is a focus on sustainable solutions – e.g. low VOC products, APEO-free and formaldehyde-free materials, low energy curing, replacement of heavy metal pigments and latex with minimal environmental impact. BASF provides a depth and breadth of technologies and cross-functional teams with expertise in chemistry, applications and formulations. We offer local support capabilities from sites in Charlotte, NC and Southfield, MI. Learn more by visiting

Everywhere people turn, they see pigments; on cars, homes, bridges and many other man-made other objects. The natural environment also contains pigments, the leaves on the trees and the soil and rocks under our feet are naturally pigmented.

Not all pigments are created equal and the adage “you get what you pay for” certainly applies. In this webinar, major groups of high performance pigments (HPP) will be outlined and compared to their traditional counterparts. This information will help the a coatings manufacturer or end-user during coatings development and specification.

The manufacturing processes used to make HPP will be illustrated with a discussion of how these processes effect final coatings properties. Strategies for increasing performance and optimizing cost in use of HPP pigments help the formulator use the information presented in the webinar to improve their protective coatings and add value for their customers.


Wally Kesler, Technical Specialist, BASF Pigments and Dispersions

Wally Kesler is a Technical Specialist in the transportation and industrial Coatings and plastics group concentrating on pigments for Industrial Coatings. He earned his MS Degree in Polymer and Coatings Technology at Eastern Michigan University and a Bachelor of Science degree in Chemistry at Michigan Technological University. Joining BASF in 2013, Wally has over twenty-five years of experience as a chemist formulating coatings for the industrial and automotive coatings markets. Much his experience involves developing coatings utilized for heat management in building products as well as coatings for agricultural, construction and earth-moving equipment.

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