Best Practices in Communication Strategy is part of the CPIA Webinar Series.
In this webinar attendees will learn about the necessity of digital transformation for traditional business owners, primarily in the coatings industry. Specifically, the webinar will cover a variety of communication channels that traditional painting businesses use and explain how communication within these platforms can be further improved to attract more leads.
This webinar will be presented in two sections, where attendees will be shown the pros and cons of traditional communication channels and understand why it is necessary to implement modern communication channels in their business model.
• Pros and cons of traditional communication channels;
• Modern communication channel implementation; and
• Digital marketing tips and lead generation.