PaintSquare Connect 2020 |


Maximize Your Investment with Paint BidTracker: Exploring Best Practices for Finding Success

Originally Presented: Thursday, November 12, 2020

Using a lead service can save you time and money, while helping you grow your business. The key to maximizing your investment, whether bidding on new painting projects or selling/distributing coatings and/or equipment, is to learn to use it efficiently and establish an effective strategy for your entire team.

In this presentation, Paint BidTracker’s General Manager will explore techniques to help you find success, review often overlooked tools to improve your workflow and best search practices, highlight new tools and answer frequently asked questions. This session is ideal for Paint BidTracker subscribers, as well as anyone considering a subscription or free trial of the service.

Julie Birch

Julie Birch is the General Manager of Paint BidTracker and Water BidTracker. She has been with Technology Publishing since 2004, having held a variety of increasingly responsible roles from content creation and project research, to marketing and management of the Bid Tracker products. She holds a Bachelor of Arts in English Writing from the University of Pittsburgh and a Master of Arts in Journalism and Mass Communication from Point Park University.

Jim McBrayer

Jim McBrayer started his career in outside sales for PPG Industries. His claim to fame as a salesperson is selling the largest account in the company’s history. After rising to Sales Director, responsible for 150 sales representatives and a dozen Regional Sales Managers, and being appointed to PPG’s Sales Leadership Team, he left PPG after 20 years, in 2009, to pursue his passion of helping others optimize their sales effectiveness by launching his own sales training company, McBrayer & Associates. His first customer was his former employer, PPG. Jim developed McBrayer & Associates to help organizations in the paints and coatings industry exceed their revenue goals in three different ways: sales training, one-on-one coaching (for sales reps and managers), and consulting. The foundation of all three of these is customizing sales collateral content that resonates with their customer segments. Jim is also a former professional baseball player and high-school teacher, and he holds an MBA in Marketing. He now resides in Atlanta with his wife, Tonya, and their dog, Ty Cobb.


Paint BidTracker

The only project leads service designed specifically for the coatings industry, offering extensive coverage of industrial and commercial public projects—from planning to award