September 2 - September 6, 2019

A recent study by the U.S. Department of Energy’s Lawrence Berkeley National Laboratory found that in many climates in the United States, the use of “cool” exterior walls could lead to annual heating, ventilation and air conditioning energy cost savings up to 11% for stand-alone retail stores, 8.3% for single-family homes and 4.6% for medium-sized office buildings. Do you believe the cost savings is worth sacrificing a building's style?

Answers Votes
Yes. 62%
No. 33%
Other (Please respond in the comments). 5%

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Tagged categories: Asia Pacific; Color + Design; Color + Design; Design; Design - Commercial; EMEA (Europe, Middle East and Africa); Energy efficiency; Green design; Latin America; North America; Research; Research and development; Supportive color design; Z-Continents

Comment from Michael Halliwell, (9/3/2019, 11:33 AM)

Cost savings might be great, but "a man's home is his castle" crossed with "happy wife, happy life" will mean that unless someone comes up with a way to make it great looking, it'll never happen.

Comment from Tom Schwerdt, (9/5/2019, 7:43 AM)

The question seems overwrought. The LBNL study is only talking about using heat-reflective paint, which is available in a variety of colors (since most heat load is in the IR+UV, it can be reflected without our eyes being able to detect it). Save 11% of HVAC cost in retail space with a simple coat of paint on exterior walls? Plus you can choose most colors? Seems like a super obvious "Yes!" to me! Should pay for itself rather quickly, followed by long-term cash savings for operating costs. An architect or designer who can't come up with a reasonable continuation of "style" with these pretty minor limitations doesn't seem very competent to me. I'm not convinced most big-box retailers have much "style" anyway.

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