From the Editors

MONDAY, MAY 20, 2024


During the past six months, PaintSquare’s parent company, Technology Publishing, has conducted an evaluation of its publishing products, events and data offerings to address the fast-changing world of media and communications. Relying on feedback via social media, surveys, data analysis and anectodal evidence from customers, advertisers, sponsors and contributors, the TPC team has identified the features that benefit users most and make the best use of the company’s talent and resources.

What’s Changing at PaintSquare News

Several years ago, as part of our effort to serve different industry niches, PaintSquare’s daily e-newsletters were divided into three editions: 1) Industrial, 2) Commercial and 3) Combined Industrial/Commercial. What we found is that most of our readers are interested in both areas and that our team’s time is better spent researching the news than producing multiple versions of the newsletter.

Change #1: Starting tomorrow, all subscribers will begin receiving a robust newsletter that includes both industrial and commercial news.

Statistical analysis shows us that you overwhelmingly prefer reading PaintSquare News in the middle of the week. Perhaps Monday is your day to gear up and Friday is your day to wind down, so we’re changing our schedule.

Change #2: Going forward, the newsletter will release on Tuesdays, Wednesdays and Thursdays. We’ll use the rest of the time to develop new content that targets your interests and goals.

Based on readers’ response to some of the newsletters’ regular features, we are streamlining that content as well.

Change #3: Each newsletter will include one of these regular features: the Coatings Community Poll on Tuesday, the Problem-Solving Forum on Wednesday and the Reader Quiz on Thursday. We hope this new focus will give you more time to participate in each interactive offering.

If you appreciate the longer technical stories we occasionally run in the newsletters, rest assured we will still be highlighting relevant articles from JPCL, Commercial Painting and other publications.

Change #4: Each issue of the newsletter will include at least one long-form article.

While change can be disconcerting, we’re excited to have the chance bring you coatings industry content in a variety of new forms, and we welcome your ideas and feedback at hcarnahan@technologypub.com.

   

Tagged categories: Asia Pacific; Coatings; EMEA (Europe, Middle East and Africa); Good Technical Practice; Industry News; JPCL; Latin America; North America; Paint; PaintSquare; Program/Project Management; Technology Publishing Co.; Z-Continents

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