Brenntag Partners for AI Product Data Management


Chemical and ingredients distributor Brenntag has recently entered a strategic partnership with Knowde, a digital customer experience platform for the ingredients, polymers and chemical industry.

According to the company’s release, the collaboration marks a step forward in utilizing artificial intelligence (AI) to address the chemical industry’s Product Data Management challenges.

“The rapid advancements in Artificial Intelligence over the last few years have enabled massive shifts in end-to-end data value creation,” stated Christian Kohlpaintner, Chief Executive Officer of Brenntag SE.

“We are excited to be partnering with Knowde, a leader in the application of AI to chemical distribution data, to utilize their approach for our Product Data Management—knowing that this will be a pioneering step in the chemical distribution industry.”

Brenntag and Knowde will reportedly focus on transforming the management of “unstructured” product information into a “structured, harmonized, and multi-dimensional dataset,” housed in a product information management (PIM) solution.

Knowde’s AI-powered Knowledge Engine will be used to standardize product information, including applications and attributes, to enhance the experience for Brenntag customers and supply partners.

The companies plan to streamline the product onboarding and sales processes, accelerate the integration of new acquisitions, improve sustainability tracking and facilitate more sophisticated customer interactions.

“As the global market leader, Brenntag’s scale and complexity in the chemical distribution industry are second to none. Knowde’s software solutions will enable them to better leverage their data to fully capitalize on their comprehensive portfolio and unique global footprint,” commented Knowde CEO Ali Amin-Javaheri.

“Companies like Brenntag that embrace digitalization will have a significant competitive advantage. We look forward to partnering with Brenntag’s team to accelerate their digital transformation and unlock innovative new opportunities for growth.”

Brenntag explains that the latest partnership is one of several initiatives it is undertaking to “unlock value” from its data set. It is already reportedly utilizing AI across various areas, including sales, to make informed decisions for growth, customer service, and the optimization of demand and supply for AI-powered integrated business planning.

“Artificial Intelligence is fundamental to our digital and data transformation, as we continue to shape our industry and adapt to this new age in order to become easiest to do business with” added Ewout van Jarwaarde, Chief Executive Officer of Brenntag Essentials and Brenntag Management Board member responsible for the Digital and Data domain.

“Working alongside Knowde, we aim to modernize our product information, bringing greater knowledge and value to both our supply partners and customers, while taking another step towards driving sustainability in our industry.”


Tagged categories: Asia Pacific; Brenntag Specialties; Business management; Business matters; Business operations; Construction chemicals; Distributors; EMEA (Europe, Middle East and Africa); Good Technical Practice; Information technology; Latin America; North America; Partnerships; Polymers; Product data sheet; Program/Project Management; Project Management; Technology; Z-Continents

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