PPG Woodcare Brands Select Color of the Year

MONDAY, MARCH 25, 2024


Last week, global coatings company PPG revealed Black Walnut as the 2024 Stain Color of the Year for its United States woodcare brands.

A part of the Olympic Stains and Pittsburgh Paints & Stains brands, Black Walnut is described as exhibiting “historic design elegance and approachable warmth,” supporting contemporary exteriors with a “timeless” finish.

“There is a trend in wood finishes right now that leans into warmer midtones and ventures into darker shades,” said Ashley McCollum, PPG Marketing Manager and global color expert, Architectural Coatings.

“Black Walnut bridges the gap between those tones, exuding warmth without going into red hues. It’s a versatile shade that exudes elegance and welcomes guests with a warm embrace.”

Black Walnut can reportedly be applied to decks, siding and other wood surfaces across a range of architectural styles. Its versatility complements a variety of exterior architectural coating colors, PPG explains.

“Black Walnut has rich tones that add complexity to a modern white or black exterior, but its natural warmth also works well with earthy paint colors and warm neutrals,” McCollum said. “Of course, I particularly love seeing it paired with PPG’s 2024 Color of the Year, Limitless.”

PPG’s woodcare experts recommend Black Walnut in Olympic Maximum Semi-Transparent stain and sealant for preserving and enhancing the natural beauty and longevity of woods. They also recommend semi-transparent Black Walnut in Pittsburgh Paints & Stains Paramount Exterior stain and sealant in one.

“Exterior wood details help build the character of a structure, whether new construction or a historic property,” said Maureen Taylor, PPG Marketing Manager, U.S. woodcare brands, Architectural Coatings.

“Color and product choice go hand-in-hand when thinking about protecting and preserving the character and beauty of a home or building.”

   

Tagged categories: Asia Pacific; Business operations; Coating Materials - Commercial; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Olympic Paint; Pittsburgh Paints; PPG; Program/Project Management; Stains; Stains; Wood; Wood coatings; Wood stains; Z-Continents

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