New Product Announcement: Waterborne Wood Coating
Global coatings firm The Sherwin-Williams Company recently introduced a new waterborne wood coating that can be applied to a broad range of environmental conditions.
According to the company’s emailed release, Sher-Wood Environmentally Adaptive Hydroplus is a self-sealing, water-reducible acrylic system, available in clear and pigmented finishes.
Sherwin explains that it provides film hardness and chemical resistance while also eliminating the compensatory application measures typically associated with waterborne coatings. It is ideal for manufacturers in the kitchen cabinet, furniture and building products markets.
The technology reportedly features the unique ability to hang in vertical spraying applications without running or sagging, maximizing production while also obtaining benefits of waterborne coatings, including:
“EA Hydroplus is a game-changer in terms of how a waterborne coating is applied,” said Kevin ONeill, Marketing Director, Sherwin-Williams Industrial Wood. “We achieved desirable, consistent performance in every scenario we tested the product in—and it has outperformed competitive formulations when applied to substrates in terms of flow, leveling and hang.”
Other benefits reportedly include: