New Product Announcement: Waterborne Wood Coating

THURSDAY, FEBRUARY 8, 2024


Global coatings firm The Sherwin-Williams Company recently introduced a new waterborne wood coating that can be applied to a broad range of environmental conditions.

According to the company’s emailed release, Sher-Wood Environmentally Adaptive Hydroplus is a self-sealing, water-reducible acrylic system, available in clear and pigmented finishes.

Sherwin explains that it provides film hardness and chemical resistance while also eliminating the compensatory application measures typically associated with waterborne coatings. It is ideal for manufacturers in the kitchen cabinet, furniture and building products markets.

The technology reportedly features the unique ability to hang in vertical spraying applications without running or sagging, maximizing production while also obtaining benefits of waterborne coatings, including: 

  • Low VOC content and GREENGUARD Gold certified;
  • No pot life—products can be stored after use for the next job;
  • Easier cleanup and disposal of waste; and
  • Safer storage and transportation.

“EA Hydroplus is a game-changer in terms of how a waterborne coating is applied,” said Kevin ONeill, Marketing Director, Sherwin-Williams Industrial Wood. “We achieved desirable, consistent performance in every scenario we tested the product in—and it has outperformed competitive formulations when applied to substrates in terms of flow, leveling and hang.”

Other benefits reportedly include:

  • Applicable with the Sherwin-Williams Color Express program to deliver tight color strength designed to provide excellent batch-to-batch consistency;
  • Excellent flow, leveling and hang for a beautiful, smooth finish;
  • Superior resistance to scratching;
  • Improved sandability;
  • Self-sealability, with excellent hide in two coats; and
  • Meets or exceeds KCMA test requirements when properly applied.
   

Tagged categories: Asia Pacific; Coating Materials; Coating Materials - Commercial; Coatings Technology; Coatings technology; Coatings Technology; EMEA (Europe, Middle East and Africa); Green coatings; Latin America; New Product Spotlight; North America; Sherwin-Williams; Sustainability; VOC-free; Waterborne coatings; Wood; Wood coatings; Z-Continents

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