Lowe’s Brand Reveals First Color of the Year

THURSDAY, JANUARY 18, 2024


Stainmaster Paint, an exclusive Lowe’s brand, has selected its inaugural Color of the Year, which it describes as a “fresh foray into the realm of color.”

English Green reportedly promises to “redefine your perception of paint and transform your space into a canvas of nature-inspired elegance.” The rich hue also reportedly bridges the gap between bold and versatile, inviting the outdoors inside.

Lowe’s explains that English Green can be paired with warm terracotta, luxurious gold, sweet caramel, and cool shades of blue, plum and grey.

When selecting English Green as its Color of the Year, Stainmaster reportedly considered trending hues and the impact of color on everyday living. English Green was deemed a calming, soothing tone that evokes growth, renewal, tranquility and natural beauty in any space.

“Lowe’s and Stainmaster are giving customers the insight, inspiration and confidence to refresh their homes in the new year with English Green,” said Monica Reese, Lowe's Director of private brands style.

“In addition to offering an array of on-trend colors, Stainmaster paint has great washability, especially in the matte sheen finish, making it both fashionable and functional for life's toughest messes.”

According to the company’s release, Stainmaster Performance Interior Paint and Primer helps protect against stains, mold and mildew with excellent scrub resistance. It is backed by a lifetime stain-resistant limited warranty, and the company says it is built to hold up against everyday life messes and make clean-up easy.

The brand offers three paint finishes including matte, satin and semi-gloss sheens. Other than English Green, it can also be color-matched to any desired shade. 

Other Lowe’s Exclusive COTY

Last year, in August, HGTV Home by Sherwin-Williams unveiled its 2024 Color Collection of the Year, in addition to its 2024 Color of the Year.

This year's colors, titled the Renewed Comfort collection, were curated by HGTV Home by Sherwin-Williams Color Marketing Manager Ashley Banbury and selected to “embody tranquility, comfort and rejuvenation.”

The 2024 Color Collection of the Year includes 10 neutrals with gentle, but bright shades to create a new twist on traditional color combinations.

The 10 colors include:

  • Persimmon (HGSW6339): Terracotta with tangerine tones;
  • Dark Auburn (HGSW6034): Dark red with warm undertones;
  • Pearly White (HGSW7009): Crisp white with hints of beige;
  • Cyberspace (HGSW7076): Deep gray with deep blue undertones;
  • Softer Tan (HGSW6141): Light neutral tan with warm golden tones;
  • Friendly Yellow (HGSW6680): Airy yellow with warm undertones;
  • Utaupeia (HGSW9088): Sleek brown with warm tones;
  • Stardew (HGSW9138): Pastel blue with cool tones;
  • Oakmoss (HGSW6180): Deep moss green with cool undertones; and
  • Waterloo (HGSW9141): Deep blue with cool undertones.

Persimmon is also HGTV Home’s 2024 Color of the Year. The company says that the color is a “grounded earthy terracotta shade that feels energetic and refreshing,” but its “warm, earthy elements add an uplifting personal touch to the home.”

Additionally, HGTV Home explains that the colors can be mixed and matched in various uses around the home, including exteriors, bathrooms, dining rooms, built-ins, basements and bedrooms.

The collection is available exclusively at Lowe’s stores and on the store’s website.

   

Tagged categories: Aesthetics; Asia Pacific; Coating Materials; Color; Color + Design; Color + Design; Color forecasts; Color trends; Design; Design - Commercial; Dirt resistance; EMEA (Europe, Middle East and Africa); Interior coatings; Interior design; Interior Wall Coatings; Latin America; Lowe's; North America; Paint; Z-Continents

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