Artist Creates Paint Scheme for 'Ferrari' Movie


In preparation for the upcoming “Ferrari” movie, artist Greg Herzog has reportedly developed a Quantum Reaction Theory called Color Coding DNA to give Ferrari a special new paint scheme.

According to a news release, Herzog will use the new technology to paint a car with a design that represents humans through colors.

Herzog, in a statement from the release, asked, "What would an individual or subject look like if they were represented by a color or a series of colors?” 

According to Herzog, the new development uses a geometric mathematical equation, where a certain number of points represents the makeup of a subject and each degree of expression in the surroundings of each point is color coded and weighted correctly.

The Color Coding DNA painting process is reportedly much like the way patterns in nature grow. Since its discovery in the 1960s, chaos theory has reportedly had success in describing a lot of nature's processes.

According to the release, a mathematical system can be built to create Color Coding DNA trajectories, where the degree of chaos can be adjusted. Most natural chaotic systems reportedly build fractals in the patterns that record the process.

Herzog is a former sub four-minute miler and conditioning specialist in Ridgefield and Fairfield County, Connecticut; and New York. He has reportedly worked with competitive athletes and has made studying human performance his life's work.

The Color Coding DNA painting process is reportedly much like the way patterns in Nature grow. Since its discovery in the 1960's, chaos theory has reportedly had spectacular success in describing a lot of Nature's processes.

Ferrari S.p.A. is an Italian luxury sports car manufacturer based in Maranello, Italy. Founded in 1939 by Enzo Ferrari, the company built its first car in 1940, took on its current name in 1945 and began producing its current line of road cars in 1947.

Ferrari became a public company in 1960, and from 1963 to 2014 it was a subsidiary of Fiat S.p.A. It was reportedly spun off from Fiat's successor entity, Fiat Chrysler Automobiles, in 2016.

“Ferrari” is a 2023 American biographical sports drama film based on the 1991 biography Enzo Ferrari: The Man, the Cars, the Races, the Machine by motorsport journalist Brock Yates. It will reportedly follow the life Enzo Ferrari, the Italian founder of the car manufacturer Ferrari during the summer of 1957.

More Automobile Paints

In July 2023, German automaker Porsche teamed up with paint manufacturing company Backdrop to produce a palette of four paints for interior spaces, based on the colors of some of the company’s most recognizable sports cars. 

Reportedly coinciding with Porsche’s 75th anniversary, the Porsche x Backdrop collection included four “iconic” colors that have graced some of the company’s most popular cars throughout its history.

According to the companies’ releases, the new palette included the following colors:

  • Irish Green—First seen in 1964 on a 356C sports car, this “dark hunter green” shade is reportedly one of the first colors to grace the Porsche 911.
  • Speed Yellow—This “vibrant” yellow reportedly first appeared on the Porsche 911 in 1991, and the company says it is distinctly tied to the sports car and the Porsche brand.
  • Ruby Star—Originally named Rubystone Red, this color dates back to 1991 and seen on Porsche 911, 928 and 944 models over the years. Ruby Star is described as “a deep magenta red that is distinct, bold and joyous.”
  • Riviera Blue—Described as a “head-turning and audacious” color, this “electric bright blue” shade was developed in 1994 and has been seen on the 911, 928, and 968 models.

These four colors were reportedly selected from Porsche’s Paint to Sample Program, which included 180 colors and historic hues to choose from, as well as bespoke colors and metallic and non-metallic options.

The four-color palette was reportedly available in a custom-designed, co-branded collectible paint can with a limited-edition Porsche 75 leather key chain. Each paint reportedly retailed for $75 for a gallon.


Tagged categories: Asia Pacific; Automotive coatings; Business matters; Business operations; Coating Materials; Coating Materials; Coatings; Coatings Technology; Coatings technology; Color + Design; EMEA (Europe, Middle East and Africa); Exterior coatings; Latin America; North America; Paint; Paint application; Program/Project Management; Technology; Z-Continents

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