Dunn-Edwards Partnership Targets Historic Homes

WEDNESDAY, DECEMBER 6, 2023


To inspire historic home renovations, paint and coatings company Dunn-Edwards' DURA brand is launching a new paint capsule collection in collaboration with Instagram account founders Cheap Old Houses.

According to the emailed release, the selected hues are designed to be mixed and matched for a palette that feels “both personal and rooted in history.”

Despite various architectural styles and time periods, the collection is intended to encourage DIYers to think “outside the box and channel more dynamic color schemes reflective of a home’s story.”

The 15 colors in the collection include:

  • City of Pink Angels;
  • Peach;
  • Mid-Century Gem;
  • Country Air;
  • Classic White;
  • Bungalow Gold;
  • Red Contrast;
  • Maize;
  • Almond Milk;
  • Fine Grain;
  • Historic White;
  • Bungalow Taupe;
  • Crisp Muslin;
  • Green Scene; and
  • Northern Territory.

“Fresh paint can make a house feel fresh and grounded in an appropriate time period, which can, in turn, help you feel right at home,” said Elizabeth Finkelstein, Co-Founder of Cheap Old Houses, who has a master’s degree in historic preservation. “But it’s not as simple as selecting one color for the walls, and another for the trim as we see in newer homes today.

Finkelstein, alongside her husband Ethan, started the now 2.5 million-follower Instagram feed @cheapoldhouses in 2016 because they were “enchanted with the untapped beauty hidden in so many homes across the country.”

“Through this capsule collection with DURA, we want to make the experience of selecting a dynamic ‘polychrome’ paint palette fun and a little simpler by looking to history to highlight colors we think are inspiring and exciting. Old houses don't have to feel stodgy or monotone.”

Finkelstein, alongside her husband Ethan, started the now 2.5 million-follower Instagram feed @cheapoldhouses in 2016 because they were “enchanted with the untapped beauty hidden in so many homes across the country.”

The pair recently released the book “Cheap Old Houses: An Unconventional Guide to Loving and Restoring a Forgotten Home,” a collection of more than two dozen historic homes across the country and their restoration stories.

The Finkelsteins will also return to television in spring 2024 in an HGTV series. Currently in production, the series will reportedly follow the duo as they guide homebuyers in New York state through the process of purchasing, preserving and restoring their own property bargains.

“Picking out paint color is already an intimidating task, even without feeling the pressure of honoring a home’s history,” said Jessica Mycek, Lead Color Expert and Innovation Manager at Dunn-Edwards DURA.

“The Finkelsteins have truly started a cultural phenomenon around their appreciation and care for restoring older homes. We hope this color collection helps guide and inspire DIYers tackling their own ‘cheap old house’ projects.” 

The Dunn-Edwards DURA x Cheap Old Houses Capsule Collection is currently available at and ships nationwide in the United States. 

In October, Dunn-Edwards announced that DURA was expanding its product offering to include exterior paint. The exterior paints are available in 210 curated paint colors and three sheens, including:

  • Flat: An option for wood, stucco, vinyl siding and brick;
  • Satin: A finish for any exterior surface; and
  • Semi-Gloss: Best suited for doors, trim, metal and fences.

Dunn-Edwards noted that the exterior paint joins the brand’s existing selection of interior and ceiling paints. Paints are manufactured in a LEED Gold-certified factory, the company added.

   

Tagged categories: Architectural history; Architecture; Asia Pacific; Coating Materials - Commercial; Color; Color + Design; Color + Design; Color selection; Commercial / Architectural; Design; Dunn-Edwards; EMEA (Europe, Middle East and Africa); Historic Preservation; Historic Structures; Latin America; Maintenance + Renovation; North America; Paint; Partnerships; Program/Project Management; Projects - Commercial; Renovation; Z-Continents

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