Sherwin Releases Industrial Color Trend Report
Earlier this week, the Sherwin-Williams General Industrial Coatings division unveiled its fifth color trend forecast, with shades that will reportedly affect the industrial design industry over the next several years.
Titled “V: Colors, Finishes and Effects Evolving and Emerging in Industrial Design,” the report also analyzes the first four forecasts from the company because of the five-year anniversary of the Sherwin-Williams DesignHouse.
The team reportedly looked at the accuracy of past reports to understand what predictions were right and what influenced unforeseen changes, as well as how these findings will affect color as time progresses.
“We’re thrilled to be celebrating our fifth anniversary with the release of our latest trend report,” said Kiki Redhead, Global CMF and Trend Manager for Sherwin-Williams DesignHouse.
“As we approached this milestone, we looked back at all we've done thus far and, rather than only offering insight into future trends, we took the opportunity to reflect on our own work, as well as the evolution of industry trends overall.”
The DesignHouse team reportedly uses the six pillars of forecasting, a part of the M3Trend process developed by Redhead, to identify influential factors and visualize future pathways. For the “V” forecast, the team investigated the catalysts that drove mega trends, mega trends that inspired macro trends and macro trends that led to micro trends.
The company says that as a result of the research, they identified one central concept: authenticity. According to Sherwin, key insights from the report include:
“We found that society is driven by the desire for authenticity,” continued Redhead. “Sherwin-Williams is no different. It's why we're analyzing past work in this year's report, and it's why we continue to reinforce our commitment to driving innovation and sustainability, both for our team and for our customers.”
The full report can be downloaded here.
Other Sherwin Color Trends
As “V” unveils color trends for the industrial market, Sherwin also recently announced its 2024 Color of the Year on the commercial side. Described a “breezy and blissful” shade of blue, Upward SW 6239 reportedly “evokes the ever-present sense of peace found when slowing down, taking a breath and allowing the mind to clear.”
This year, Sherwin partnered with James Beard Award-winning French pastry chef Dominique Ansel to create his first-ever vegan Cronut inspired by the color. The dessert was available for a limited time at his namesake bakery in New York City's Soho neighborhood.
Upward, the company’s fourteenth official Color of the Year, also was selected based on Sherwin’s annual Colormix Forecast. Sue Wadden, director of color marketing at Sherwin-Williams, recommends pairing the shade with blues and greens, deeps and darks and delicate tints.
Led by Wadden, the Sherwin-Williams global color and design team researches and identifies key trends that influence the way we interact with color. The team then turns these trends into its annual Colormix Forecast.
Anthology: Volume One is the title of the Colormix Forecast 2024, which will take a new biennial approach for the trend report. The recurring color reference will reportedly alternate each year with the usual style and trend storytelling that the brand is known for.
According to Sherwin, the very first Anthology collection explores the “directional shifts of four core chromatic families,” analyzing the meaning behind the chosen colors, their role in awakening modern aesthetics, and what their future holds.