New Product Announcement: Paint Primers


Dutch Boy Paints, part of the Sherwin-Williams Consumer Brands Group, recently launched eight new primer products designed for DIYers. According to the release, the new series of primers has a focus on functionality, dependability and simplicity.

“Our new line of primers is a testament to Dutch Boy Paints’ commitment to delivering simple solutions to the DIYer,” said Julie Fisher, product manager, Dutch Boy Paints.

“Primers play a crucial role in the painting process to create an even, consistent surface and improve the durability and longevity of the paint’s performance. Backed by research and performance testing, these primers provide a smooth foundation for any painting project.”

Dutch Boy reports that the primers have been formulated to ensure a smooth topcoat, and certain products in the line can dry in 30 minutes or less on a variety of interior and exterior surfaces.

The full line of the Dutch Boy Paint primers range include:

  • Multi-Surface Stain-Blocking Primer: Water Based, Interior & Exterior;
  • Multi-Purpose Stain-Blocking Primer: Oil Modified, Interior/Spot Exterior;
  • Zero-VOC Primer, Interior/Exterior;
  • Ready Coat Primer, Interior/Exterior;
  • Glossy-Surface Primer, Interior/Exterior;
  • Odor-Sealing Primer, Interior;
  • Severe Stain and Odor Primer, Interior/Spot Exterior; and
  • Wall-Repair Sealer, Interior.

“Dutch Boy Paints has always been dedicated to providing homeowners with exceptional painting solutions,” said Michelle Bangs, senior brand manager, Dutch Boy Paints. “We understand that for DIYers painting is an expression of creativity. These primer products empower DIYers with reliable paint preparation so they can take their home improvement projects to the next level with ease.”

The new line of paint primers is exclusively available at Menards.


Tagged categories: Asia Pacific; Coating Materials; Coating Materials - Commercial; Coatings; Coatings Technology; Dutch Boy Paints; EMEA (Europe, Middle East and Africa); Exterior coatings; Interior coatings; Latin America; New Product Spotlight; North America; Primers; Surface preparation; Surface Preparation - Commercial; Z-Continents

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