Vodka Brand Launches ‘Paint Your Pride’ Bottle

FRIDAY, JUNE 2, 2023

In celebration of Pride month in June, Crystal Head Vodka has released a new “Paint Your Pride” design for its signature skull bottle. The limited-edition bottle features a colorful, paint-splattered design against white made with a “one-of-a-kind” decoration process.

The company says that its skull shape bottle symbolizes life, power and enlightenment, while the Pride bottle adds more colors to celebrate the diversity and inclusivity of the LGBTQ+ community. This year’s design follows the success of the rainbow bottle launched in 2020.

“We're ecstatic about the launch of the ‘Paint Your Pride’ bottle, utilizing art as a form of empowerment while inspiring social change and fostering community,” said Dan Aykroyd, Crystal Head Vodka founder, actor and musician.

“Art is an essential tool of empowerment LGBTQ+ creators embrace as a means of positive visibility and proud, authentic self-representation. We're thrilled that this bottle embodies these values quintessential to the Crystal Head brand and LGBTQ+ community.”

The 2023 Pride bottle contains the brand’s vodka crafted from Canadian corn, offering “neutral grain aromas with a delicate touch of citrus” that is “silky smooth with a hint of sweetness and vanilla, ending with a sweet, creamy finish.” The spirit is sugar-free, gluten-free and seven times filtered, of which three are reportedly through Herkimer diamonds.

According to Crystal Head Vodka, the company is committed to supporting LGBTQ+ communities with global efforts throughout the year and is dedicated to using its platform as a tool to educate, support and value its partnerships with LGBTQ+ communities around the world.

Crystal Head Vodka has committed to partnerships with organizations such as Boston Globe Sip The Rainbow, Human Rights Campaign, Kaleidoscope Trust, Mid-South Pride and Test Positive Awareness Network (TPAN), among others.

“Art is empowerment, inspiring social change and fostering community. It is an influential tool empowering LGBTQ+ creators with a means of positive visibility and proud, authentic self-representation,” writes the company.

“Crystal Head Vodka is bringing the creative spirit to life with this limited edition Pride bottle, made with a one-of-a-kind decoration process unique to the brand. It shines proudly and brightly to celebrate diversity and equality and to inspire freedom of expression and creative thought.”

Available in limited quantity, Crystal Head Vodka's “Paint Your Pride” bottle is 750 milliliters and available in select markets for a limited time.

A collection of cocktails curated for the Paint Your Pride vodka can also be found here to “make a splash” this month for “respect, equality and change.”


Tagged categories: Aesthetics; Asia Pacific; Color; Color + Design; Color + Design; Design - Commercial; EMEA (Europe, Middle East and Africa); Latin America; North America; Paint; Program/Project Management; Z-Continents

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