PPG Launches Industrial Paint Film Joint Venture

FRIDAY, JUNE 2, 2023

Global paint and coatings company PPG recently announced a new joint venture with technology-driven film solutions company entrotech, Inc. for paint and clear film solutions. The paint films for automotive and industrial customers will reportedly be available through PPG Advanced Surface Technologies.

According to the release, PPG is the majority stakeholder in the venture. Financial and ownership terms were not disclosed.

Paint films are multilayer applications in which at least one layer is made from paint. They are reported to provide many environmental benefits, including lower energy consumption.

The technology, PPG states, is currently used for automotive applications, but has potential for a range of industrial uses. The solutions will reportedly offer new aesthetic options as well.

“This joint venture will position our portfolio of paint films products for accelerated commercialization, offering customers innovative products with high performance and significant sustainability benefits,” said Tim Knavish, PPG President and Chief Executive Officer. “This venture will be positioned for rapid global expansion aligned to PPG’s portfolio.”

PPG reports that it established its paint films capabilities in 2021 after their acquisition of Wörwag, a German-based coatings supplier. Wörwag provides film products for a variety of automotive parts and panels. This new collection will reportedly consist of the PPG Wörwag film assets and the automotive films business of entrotech.

Entrotech states that their automotive films portfolio consists of clear protective films and the Aero Sustainable Material Technology line of paint films. Entrotech’s patented and patent-pending technology was reportedly developed in 2007 to meet demanding requirements for motorsports and other applications.

Aero films were reportedly first used in 2019 on commercial automotive vehicle exteriors. Since then, the company has further developed their technology for potential uses in commercial transportation, marine, construction and other areas that PPG operates in.

“We are excited to join the global PPG family through this joint venture,” said Jim McGuire, entrotech founder and CEO. “This agreement builds on a long collaboration, as we use PPG paint products to create our paint films. We look forward to expanding our reach globally with the PPG paint films team through this partnership.”


Tagged categories: Asia Pacific; Automotive coatings; Business management; Business matters; Business operations; Coating Materials; Coating Materials; Coatings; Coatings Technology; EMEA (Europe, Middle East and Africa); Industrial coatings; Latin America; North America; Partnerships; PPG; Program/Project Management; Z-Continents

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