New Product Announcement: High-White Pigment


Global performance materials company U.S. Silica recently announced the launch of a new high-white pigment for coatings, building products and other applications.

According to the news release, EverWhite Pigment can be used to partially replace or complement other inorganic white pigments like titanium dioxide (TiO2) and aluminum trihydrate (ATH).

“Customers have been able to reduce the amount of TiO2 they're using by up to 50%, which has resulted in significant cost savings,” said Zach Carusona, Executive Vice President and President, Industrial and Specialty Products at U.S. Silica.

“Our EverWhite Pigment disperses more easily, the bright-white color maintains its quality, and the flexibility in opacity helps with the depth effect of products.”

The company reports that the pigment's benefits include hardness and durability, which mirror the functionality of other pigments with bright-white and consistent color formulations. The material is also reportedly domestically sourced.

Customer applications include quartz countertops, cementitious products, fillers for plastics, coating formulations and building products. 

“We think our EverWhite Pigment provides customers with an exceptional alternative to other inorganic white pigments. As a domestically sourced product, it offers more reliable access and meaningful cost savings,” said Bryan Shinn, Chief Executive Officer at U.S. Silica.

“This is another example of U.S. Silica's commitment to innovation, our customer-focused approach, and our desire to deliver value across the markets we serve.”


Tagged categories: Asia Pacific; Coating chemistry; Coating Materials; Coating Materials; Coating Materials - Commercial; Coatings Technology; Color; Color + Design; EMEA (Europe, Middle East and Africa); Latin America; New Product Spotlight; North America; Pigments; TiO2; U.S. Silica; Z-Continents

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