New Product Announcement: Exterior Paint


Earlier this month, paint and coatings manufacturer Benjamin Moore launched its new exterior paint specially formulated to withstand moisture. Element Guard was reportedly designed to withstand wind-driven rain, excessive humidity and other harsh weather conditions.

The company reports that the paint can resist rain as soon as 60 minutes after application and be applied in temperatures as low as 35 degrees F. As a result, the product can extend the painting season, the company says.

Additionally, according to the release, Element Guard offers good adhesion, resistance to cracking and peeling, and is mildew-resistant. It is ideal for use on various exterior substrates such as vinyl and cedar siding, wood, brick and more, according to Benjamin Moore.

“Element Guard was developed to ensure that every residential exterior not only boasts beautiful color that lasts, but is protected against various weather conditions,” said Brad Henderson, Senior Product Manager at Benjamin Moore.

“Engineered with its proprietary formula and backed by a limited lifetime warranty, this innovative solution enables users to paint with confidence and offers greater flexibility to complete exterior paint jobs with professional results in even the most challenging regions.”

The paint can reportedly be tinted in more than 3,500 Benjamin Moore colors, including a curated Colors for Vinyl palette proven to avoid sun-induced warping. It is available in Flat, Low Lustre and Soft Gloss finishes exclusively at locally owned paint and hardware stores throughout the United States, Canada and international distributors.


Tagged categories: Asia Pacific; Benjamin Moore; Coating Materials; Coating Materials - Commercial; Coatings Technology; EMEA (Europe, Middle East and Africa); Exterior coatings; Exterior painting; Exterior Wall Coatings; Latin America; Moisture resistance; New Product Spotlight; North America; Paint; Z-Continents

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