Glidden Becomes Walmart Primary Paint Brand

TUESDAY, APRIL 11, 2023


Global coatings company PPG announced earlier this month that its Glidden paint brand is set to become the primary paint brand at national retailer Walmart. According to the release, the multiyear agreement significantly expands PPG’s current lineup of interior and exterior paints at Walmart locations.

“We’re incredibly excited to bring the high-quality Glidden product lineup to Walmart,” said Jaime Irick, PPG Vice President, Architectural Coatings, U.S. and Canada. “We’re confident that this expanded offering gives customers breadth and flexibility, and will make shopping for paint and woodcare an excellent experience for the Walmart customer.”

As of April 5, customers are able to purchase the paint on Walmart’s website, with 3,800 stores in the United States expected to follow soon. The retailer reports that the new assortment includes a range of affordable options with prices starting at $13.97 for Glidden Quick Cover paint to $49.94 for Glidden High Endurance Plus paint.

“We are thrilled to expand our partnership with the Glidden brand and offer our customers a high quality product with the convenience and accessibility they’ve come to know and expect from Walmart,” said Joey Huerta, Vice President, Merchandising – Walmart U.S. “I know all of our customers—from the experienced DIY’ers to those who are trying out their first project—will really love the innovation and simplicity of their shopping experience.”

Color can be chosen from a curated palette of 132 colors for a variety of Glidden products, including:

  • Glidden One Coat interior paint;
  • Glidden High Endurance Plus 100% acrylic paint and primer;
  • Glidden Spred interior latex paint and primer;
  • Glidden Fundamentals interior latex paint; and
  • Glidden Quick Cover interior paint.

PPG reports that Glidden products sold at Walmart are low-odor, low-VOC offerings. Several products in the assortment are Greenguard Gold certified, verifying that these products aim to contribute to safer, cleaner air.

The expanded lineup also features the Glidden Grab-N-Go ready-to-use paint options, available in 25 premixed colors.

“So, whether you’re ready to limewash your living room wall, refresh your kitchen with an eye-catching accent wall or create a moody and cozy bedroom, Walmart’s updated assortment will help make your next DIY project a breeze,” wrote Huerta.

PPG adds that the expanded product assortment available at Walmart will continue to include Olympic stain products that cater to woodcare enthusiasts. Similar to the Glidden product lineup, Olympic options will reportedly be available at tiered price points, with Olympic Quick Cover, Olympic Water Guard and Olympic Wood Protector.

According to reports, architectural paints comprise about a third of PPG’s sales and are sold at some 15,000 outlets across the U.S.

Director of Walmart business at PPG Mike Tifft told reporters that the products are geared towards customers with little experience painting, or “to meet that shopper that’s maybe a little earlier in their paint journey.”

   

Tagged categories: Architectural coatings; Business management; Business matters; Business operations; Coating Materials - Commercial; Design - Commercial; Exterior coatings; Glidden; Good Technical Practice; Interior coatings; NA; North America; Paint; Partnerships; PPG; Program/Project Management

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