Dow Launches Digital Formulation Platform


Chemical manufacturing company Dow recently launched a new digital paint formulation platform that offers data-driven capabilities to simplify the formulation process. Dow Paint Vision is now available in the Asia Pacific region.

According to the press release, the program uses technology to streamline the formulation process, making new solutions in minutes. The platform connects research and development with thousands of data points collected from Dow labs, merging them with the trends in sustainability and end-user needs.

Dow reports that the digital service platform, built and backed by its scientists, supports users with rapid access to the latest research, product samples, training resources, and more, including:

  • A state-of-the-art Product Selector that enables ingredients comparison, offers a one-stop-shop for technical data and allows customers to order a sample with only a few clicks;
  • Paint Quality Studio, an online library of self-paced training videos that enables new scientists to learn the science behind products directly from Dow experts;
  • Formulation Xpert, an immersive experience that enables users to succeed in formulating a holistic product for the architectural market, transferring claims and performance through a guided formulation process; and
  • Sustainable products that take the guesswork out of creating safe, long-lasting, high-performance formulations and reduce environmental impact.

“Better formulation starts with a passion for exploration,” said Dave Speece, commercial director from Dow Coating Materials, Asia Pacific.

“We are integrating new digital tools to build novel capabilities that will both push the boundaries of innovation and create long-term value for our customers and markets. With Paint Vision, formulators can save research and training time, and spend more time innovating.”


Tagged categories: Asia Pacific; Coating chemistry; Coating Materials - Commercial; Coatings Technology; Coatings Technology; Coatings technology; Color + Design; Digital tools; Dow Chemical Company; Dow Coating Materials; EMEA (Europe, Middle East and Africa); Environmental Controls; Formulating; Green coatings; Latin America; North America; Online tools; Paint; Program/Project Management; Sustainability; Tools; Tools & Equipment - Commercial; Z-Continents

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