Benjamin Moore Updates Interior Paint Formulation
Paint and coatings manufacturer Benjamin Moore recently announced that it has reinvented its Regal Select Interior paint. According to the press release, the enhanced formulation features stain-release technology, increased scuff-resistance and washes clean without compromising color or sheen integrity.
“For more than 60 years, Regal Select has been the brand of time-tested premium interior paint that quality-minded professionals and homeowners trust,” said Alyssa Scagnelli Figiel, Senior Product Manager at Benjamin Moore.
“Our R&D and product development teams sought to make this tried-and-true interior paint even better by ensuring it delivers a flawless finish that is both beautiful and functional, resisting stains, scuffs and daily wear and tear.”
Benjamin Moore reports that the paint offers smooth application, flow and leveling, as well as a durable, washable finish that enables easier clean-up of common household stains such as pencil, crayon, coffee and more.
The paint you love, now even better. Trusted by generations of consumers and professional painters, enhanced Regal® Select Interior offers increased durability, washability, and greater scuff resistance than ever before. Learn more: https://t.co/W7yEDboAun #BenjaminMoore #Paint pic.twitter.com/9OHbdXhuW2— Benjamin Moore (@Benjamin_Moore) March 6, 2023
The brand has reportedly developed a new creative campaign to commemorate the launch, titled “Lovestruck Objects.” This showcases a fresh take on what consumers think of when they think of Benjamin Moore through two new creative spots, developed by independent creative agency, FIG.
Regal Select Interior is available in Flat, Matte, Eggshell, Satin/Pearl and Semi-Gloss finishes and can be tinted in more than 3,500 Benjamin Moore colors. It is available exclusively at locally owned retailers throughout the U.S., Canada and international distributors.