Lorama Launches AR Color Visualizer App


Lorama Group, a manufacturer and distributor of colorants and additives in the paints and coatings industry, recently announced that it has launched its ColourFal Studio Visualizer App in partnership with marketing consultant Paradox Concepts B.V.

The app reportedly allows homeowners and contractors to use state-of-the-art augmented reality within their spaces, helping them make quicker and more confident color choices. Users can decide between various color options, design custom palettes and share results.

Using Lorama’s Colour Insights ecosystem, the app can showcase various impressions, trends, and future predictions on popular global trends and colors. Additionally, ColourFal Studio offers a product filter to calculate how much paint will be required for the project.

“As a leading innovator in all forms of colorant technology, we are pleased to extend value to our growing family of customers through this app. With our ColourFal Studio App living inside of our Colour insights ecosystem, our aim is to help with the complex decision-making process that goes in to choosing the perfect color,” said Jennifer Cruz, Product Manager – Colour Technology, Lorama Group.

“The App will further support our customer’s color delivery process by providing a tool that can be used to help guide the color journey into the end-customer’s everyday environment.”

"Over the years Lorama has done an outstanding job in offering color tools to their customers. Their innovational DNA has led Lorama to identify the need for state-of-the-art digital color tools at an early stage and get future ready,” said Jacques Brouwers, founder of Paradox.

“The ColourFal Studio App completes the ColourFal color marketing material portfolio and connects the dots in the color journey. Lorama colorant users can opt for their custom branded version of the mobile visualizer app to strengthen the brand experience.”


Tagged categories: Apps; Asia Pacific; Business management; Business matters; Business operations; Coating Materials; Color; Color + Design; Color + Design; Color guides; Color matching; Color selection; Decorative Finishes; Digital tools; EMEA (Europe, Middle East and Africa); Latin America; Lorama Group; North America; Projects - Commercial; Technology; Tools & Equipment - Commercial; Z-Continents

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