New Product Announcement: Sustainable TiO2 Coatings


Global chemical solutions company Chemours recently unveiled its new titanium dioxide product portfolio, the Ti-Pure Sustainability series. According to the release, the new product family, which includes two high-performance grades, showcases Chemours’ commitment to advancing its enterprise, business unit and customers’ sustainability goals.

“When we say we aspire to be the most sustainable TiO2 enterprise in the world, we mean it,” said Ed Sparks, President, Titanium Technologies and Chemical Solutions at Chemours. “Our customers are hungry for sustainable solutions, so we’re proudly answering the call with both new and existing sustainably-minded TiO2 innovations.”

The first two products in the new Ti-Pure Sustainability series include:

  • Ti-Pure TS-6300, a high-opacity pigment for coatings applications designed to advance sustainability, minimize climate impact, and maximize resource efficiency through superior hiding power and reduced material consumption; and
  • Ti-Pure TS-6200, a super durable grade specifically designed to advance sustainability, minimize climate impact, and maximize resource efficiency through improved dispersion and reduced energy, extended product life and avoided waste.

Additionally, in regards to Ti-Pure TS-6300 and help customers quantify the environmental impact reduction of this grade, Chemours recently launched the Ti-Pure TS-6300 Environmental Footprint Calculator.

Both are reportedly existing grades specifically designed to empower coatings formulators to create high-quality, long-lasting products that reduce material consumption and CO2e emissions.

“As a science-based company, it’s important to note that our Ti-Pure Sustainability series is rooted in data and action,” said Cristiana Borrelli, Director of Technology for Titanium Technologies.

“In the coming months, we will launch several new products—across each of our core segments—that were specifically designed to advance sustainability by tackling some of society’s, and our customers’, greatest challenges. The goal is to make sustainability-driven decisions simpler for our customers, and we believe this new sustainability portfolio will enable us to do just that.”

Chemours also plans to add enhanced sustainability designations including climate impact, circularity, resource efficiency, and health and wellness to its TS product series as part of the launch.

The business will reportedly align its new product development pipeline to the same categories to ensure all innovations align with critical customer and societal challenges, enable at-a-glance sustainability comparisons and help customers advance their sustainability goals.


Tagged categories: Asia Pacific; Chemours; Coating Materials; Coatings; EMEA (Europe, Middle East and Africa); Emissions; Environmental Controls; Environmental Controls; Green coatings; Latin America; New Product Spotlight; North America; Sustainability; Titanium dioxide; Z-Continents

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