Versatile Hosting Epoxy Floor Coating Contest


Manufacturer of epoxy and polyaspartic floor coatings for residential, industrial and commercial concrete floors Versatile Building Products is now accepting submissions for an epoxy photo contest.

Announced last week, the competition intends to award $10,000 in products to the nominator with the best photo of a project utilizing Versatile’s Lava Flow Metallic Epoxy System. Photos of the installations are meant to highlight the decorative finish and project results.

Rules for the photo contest are as follows:

  • Submit photos, a paragraph describing the installation, products used and the Versatile invoice number for the products used at this link. Without these details, the photos will not be considered for the contest; and
  • By submitting photos of your work, you are permitting Versatile to use them on its website, social media, blog posts, marketing materials and in a news release submitted to trade magazines.

The company further shared that if selected either while the contest is ongoing, or in selecting a winning photo, Versatile will include information about the submitting company and the installation where Lava Flow was used.

By submitting a photo, the nominator also grants permission to Versatile to use photos in its marketing efforts. However, any photos used prior to announcing the winning submission do not indicate an early award.

The winning photo will be chosen by the Corporate Team at Versatile.

The deadline to submit photos is July 15, 2023. The final winner is slated to be announced on July 31, 2023.

Coating Updates

At the time Versatile released information about the photo contest, the company also shared that its Lava Flow Metallic Epoxy System recently underwent formulation changes. Due to a shortage in one of the raw materials previously used, Versatile switched to a different additive.

The result of the switch has reportedly improved the Lava Flow Metallic Epoxy System to be more of a “blow-and-go” installation and can be easily applied. Versatile says that enhanced coating now performs similarly to its Roll on Rock Epoxy Flake Flooring System. 

Specifically, Lava Flow Metallic Epoxy System uses a 4195 Direct-to-Concrete Pigmented Epoxy Floor Coating as a base layer with a decorative layer of pearlescent epoxy that mimics the appearance of molten rock.

“This new version of Lava Flow has improved flow characteristics and better clarity in reflection that can provide more of a repeatable finish when installed by the same installers,” wrote Versatile.

For more information about the coating and the photo contest, click here.


Tagged categories: Asia Pacific; Coating Materials - Commercial; Color + Design; Concrete floor coatings; Contests; Decorative Finishes; Decorative Floor Coatings; Design - Commercial; EMEA (Europe, Middle East and Africa); Epoxy; Floor coatings; Latin America; North America; Projects - Commercial; Versatile Building Products; Z-Continents

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