PPG Launches New Light Industrial Brand


Last month, global coatings company PPG announced its newly-formed brand design to support light industrial customers, including liquid coatings, powder coatings and allied products. PPG Versolon solutions is the merge of the PPG TrueFinish brand and Commercial Performance Coatings product line.

According to the company’s release, the PPG Versolon expert team will work alongside OEMs to understand product needs and requirements to deliver coatings and finishes through a variety of distribution channels.

Local PPG Versolon specialists will also reportedly equip customers with personalized support, local logistics management and delivery service. Applications include agricultural and construction equipment, trailers, wheels and sheds.

“The combination of a streamlined product offering and specialist support gives us the opportunity to provide better service to all our customers,” said Daniel Bencun, PPG Director Commercial Coatings, Automotive Refinish, U.S. and Canada. “PPG Versolon solutions will now make it easier for them to do business with us.”

As part of the new suite of solutions, PPG reports that customers will have streamline access to coatings designed to protect against aggressive environments including:

  • Liquid Coatings – Innovative technologies created to maximize protection while creating efficient production, speed and performance;
  • Powder Coatings – A wide range of powder technologies from over 300 in-stock RAL colors, as well as a large specialty-effect and ultra-durable library; and
  • Solvents and Allied Products – PPG offers a variety of painting supplies, equipment and accessories to meet customer’s needs and a full range of allied products such as pretreatment, adhesives, sealants and aerosols.

The solution service will also reportedly deliver a range of pre-formulated colors for coatings applications. This also features color matches, custom colors and a variety of color tools and support, integrating digital technology.


Tagged categories: Asia Pacific; Business management; Business matters; Business operations; Coatings; EMEA (Europe, Middle East and Africa); Latin America; Liquid-applied coatings; North America; Powder Coatings; Powder coatings; PPG; Program/Project Management; Solvents; Z-Continents

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