New Product Announcement: Floor Paint, Concrete Stain


PPG’s Glidden paint brand recently launched a new floor paint and concrete stain product line featuring Cool Surface Technology.

The announcement was first made on Monday (Sept. 26), when PPG gave a behind-the-scenes look at this summer’s most exclusive pool party. A 30-second video of the “Puppy Pool Party” can be viewed here and demonstrates the benefits of the coating technology.

“Say goodbye to hot paw bummer and hello to #HotDogSummer! Our ‘Puppy Pool Party’ video is sure to make you procrastinate your workday,” said Erin Lageman-Louies, PPG Marketing Manager, Glidden paint.

“In the true spirit of the Glidden brand, we wanted to bring our newest products’ benefits to life through fun, engaging content. And what is better than a puppy pool party? So, we dreamed up the most epic day poolside and caught it on video for our fans to catch all the good vibes with us.”

According to Glidden and PPG, the Cool Surface Technology can limit surface temperatures by up to 20% and can be utilized to help protect bare feet (and paws) on concrete, wood and other surfaces.

The company went on to share that the 20% variable limits hot weather surface temperature spikes of pedestrian and vehicular concrete surfaces when compared to products of similar color without Cool Surface Technology.

However, temperature containment may differ due to color, ambient temperature, direct sunlight and time of day when compared to a similar color without Cool Surface Technology. Darker colors may result in higher surface temperatures from direct sun exposure than light colors.

No primer is required for the floor paint and concrete stain product line.

The Cool Surface Technology includes Glidden Porch & Floor, Glidden Porch & Floor Anti-Skid and Glidden Solid Concrete Stain.

“We’re excited to offer consumers easy-to-use products with high durability finishes and surface temperature-limiting technology to help protect the most important feet and paws in their lives, all with the Glidden value they know and trust,” said Lageman-Louies.

The product will be available online and at Home Depot locations throughout the United States in October.


Tagged categories: Asia Pacific; Coating Materials - Commercial; Coatings Technology; Coatings Technology; Coatings technology; Concrete floor coatings; Concrete stains; Cool Coatings; EMEA (Europe, Middle East and Africa); Floor coatings; Glidden; Latin America; Masonry stains; New Product Spotlight; North America; PPG; Stains; Stains; Temperature; Wood coatings; Wood stains; Z-Continents

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