Sherwin-Williams Announces 2023 COTY
Earlier this week, global coatings firm The Sherwin-Williams Company announced its 2023 Color of the Year.
Described as a calming blush-beige, Redend Point SW 9081 is meant to inspire users to expand their horizons and make eye-opening discoveries. The company went on to note that the hue builds on the new beginnings emphasized by the company’s 2022 Color of the Year, Evergreen Fog SW 9130.
“Redend Point was inspired by the idea of finding beauty beyond ourselves. It is a heartening hue that invites compassion and connection into any space,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams.
“The color is a natural choice for those looking for a warm and joyful neutral in both interiors and exteriors. Redend Point is a beautiful color and I can't wait to see how consumers play with it and style their spaces.”
The color was selected following efforts made by Wadden and other members of the Sherwin-Williams global color and design team to research and identify key trends that influence the way we interact with color.
New from previous years, Sherwin-Williams shares that the company is working with global marketplace Etsy to help ignite consumers' imaginations.
“Redend Point's subtle pink undertones make it easy to incorporate into any space. It delivers an enveloping warmth that instantly makes you feel at home,” Wadden said. “Build on its earthiness by utilizing the hue alongside natural-looking textiles and wood accents or create a desert oasis by layering terracotta shades and clay materials.”
Because of these qualities, Sherwin-Williams adds that the neutral versatility of the color makes it a calming choice for a variety of commercial, residential and communal settings.
“There is no commercial setting more central to the concept of beauty beyond ourselves than community gathering spaces. Whether that is a restaurant, office or multifamily building, this hue adds the feeling of restoration that encourages connection to both ourselves and others,” Wadden added.
Redend Point is part of the Nexus palette in the Sherwin-Williams 2023 Colormix Forecast, which celebrates restorative energy, well-being and kindness.
Wadden recommends pairing the hue with grounding neutrals like Urbane Bronze SW 7048, Pure White SW 7005, Cool Beige SW 9086 and Foothills SW 7514, or tonal clays such as Hushed Auburn SW 9080, Toile Red SW 0006, Carnelian SW 7580 and Malted Milk SW 6057.
Other COTY Announcements
Last month, Sherwin-Williams released its 2023 Colormix Forecast. The collection, dubbed TERRA, features 40 hues in four palettes that aim to embrace “regeneration, creativity, care, connection and joy.”
“We are on an intentional journey to experience beautiful, living color as we evolve,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams, at the time. “Our connection to the Earth, fondest memories and future hopes are what will influence our global outlook in the months to come.
“These influences affect our commercial spaces as much as they do our homes. Embracing the idea of TERRA in design inspires a new way of living that will be defined by balance, presence, support and the enduring joy that awaits us.”
According to Sherwin, Wadden and the company’s Global Forecast Team of color professionals conduct extensive research each year individually, then come together in a workshop to build the forecast and set the tone for the conversation and what the color of the year will be.
For this research, the team considers various trend topics, such as climate change, mental health and more, which are then translated into defining colors and cohesive palettes.
The TERRA palettes (balanced Biome, passionate Lore, serene Nexus and vibrant Origin) feature rich earth tones, natural clays, sunbaked sands, restful neutrals and powdery pastels. The palettes include:
At the same time the 2023 colormix forecast was released, Sherwin-Williams noted that this year’s commercial forecast contains six distinctive commercial palettes using the 40 forward-looking colors of TERRA.
The colors are meant to be explored and embraced when designing inspiring spaces for commercial, hospitality, new residential, healthcare, education and multifamily settings.
According to Sherwin, each palette captures themes of resourceful ingenuity, pushing boundaries, embracing community and diving into a new way of living, reflecting how these ideas will continue to influence the commercial design landscape in 2023 and beyond.
The following palettes were outlined in the emailed press release:
A few weeks later, paints and coatings brands Valspar and HGTV Home, both from The Sherwin-Williams Company’s Consumer Brands Group, announced their 2023 Colors of the Year.
Valspar says its 12 trendy-worthy, forward-thinking hues are composed of what’s to be a lasting change of comfort and acceptance.
According to reports, when forecasting the 2023 Colors of the Year, Valspar color experts thoughtfully matched each color to a specific facet or emotion of life, all relating to what people may find helpful to complement their space.
The 12 colors include:
Explore all the trending shades and how to style them here.
A few days after Valspar’s announcement, HGTV Home by Sherwin-Williams also unveiled its 2023 Color Collection of the Year in addition to its 2023 Color of the Year.
The colors were selected by Sherwin-Williams in partnership with design experts from HGTV.
This year’s color collection, The Vintage Homestead Color Collection, is composed of 10 shades aimed to evoke feelings of balance, hope and comfort. According to HGTV, the colors were influenced by heritage and romance, crafting a look that is familiar in an individualistic way.
The 10 colors include:
All the colors are reportedly distinguished by HGTV Home’s Color of the Year: Darkroom (HGSW7083). The COTY is reported to be a black hue that creates dimension with a purple undertone, inspired by the need to craft a comfortable home that is both elegant and romantic.
The shade is designed for heritage interiors, but would also be favorable in modernly retro or throwback-inspired settings inside or outside.