Valspar Launches Color-verse Web Experience


Paints and coatings brand Valspar, from The Sherwin-Williams Company’s Consumer Brands Group, announced earlier this month that it had launched a new virtual web experience within the Metaverse.

Dubbed the Valspar Color-verse, the interactive virtual house showcases the company’s 2023 Colors of the Year announcement by letting users experiment with the colors and play a hyper-casual game called “Dash to DIY.”

Set up as a 3D digital home, visitors are encouraged to take inspiration from the experience and use the colors in their own homes. In the Color-verse, users can experience the 12 featured colors firsthand by navigating the platform. The experience aims to promote inspiration for new DIY projects.

How it works is, once in the Color-verse, visitors can roam through pre-designated checkpoints throughout the 3D home. On several occasions, users are given the option to customize various aspects of the interior and create their own artwork as well.

In total, the platform features three options to navigate and interact with:

  • The Paint Wing: Visitors can enter the Paint Wing, an interactive wing where they can choose Valspar's Colors of the Year and select walls of the living room, dining room, bedroom, bathroom and kitchen to be repainted. Once the “paint mode” is activated, a 3D color palette with the 12 Colors of the Year will open for visitors to select which color they want to paint each room in the house. Within the paint room, visitors can order free paint chips of the 12 colors and try them out for themselves at home.
  • The Art Wing: Inspired by the nature elements of the 2023 Colors of the Year, the Art Wing invites guests to create their own art of a 3D panorama nature scene using the 12 Colors of the Year. Other guests can “like” the artwork they see, and the artwork can be shared on social media.
  • The Game Wing (available on desktop and mobile only): Visitors can also participate in a hyper-casual game where players navigate the “Dash to DIY.” In the game, visitors will maneuver a multi-lane road to Lowe's, where they will pick up points for connecting with paint chips and avoiding obstacles. The scenery will also be colored with Valspar's 2023 Colors of the Year.

“We're thrilled for Valspar to offer customers an unparalleled virtual experience to explore our Colors of the Year. Through the Color-verse, visitors can experience the 12 Colors of the Year firsthand in a way unlike Valspar has ever done before,” said Gus Morales, Vice President of Brand Marketing, Sherwin-Williams.

“Aside from exploring the 12 Colors of the Year, the home is an engaging space for visitors to create art and play games and encourages visitors to order color chips to see how their top color picks look and feel in their home.”

To check out Valspar’s Color-verse, click here.


Tagged categories: Asia Pacific; Color; Color + Design; Color + Design; Color guides; Color selection; Color trends; Decorative Finishes; Design - Commercial; EMEA (Europe, Middle East and Africa); Latin America; North America; Online tools; Sherwin-Williams; Valspar; Z-Continents

Join the Conversation:

Sign in to our community to add your comments.