New Product Announcement: Interior Paint


Paint and coatings manufacturer Benjamin Moore has recently reintroduced one of its interior paint brands.

After undergoing changes, Benjamin Moore reports that it’s interior coating, ben, now features an enhanced formula that delivers effortless painting experiences for residential painting contractors and DIYers alike.

Business Wire reports that the interior paint now offers a low-odor, zero-VOC formula with improved scuff resistance, eased maintenance and can be easily applied.

“The enhancements to ben Interior were developed with paint professionals and homeowners that aspire to a higher level of quality in premium paint in mind,” said Alyssa Scagnelli, Senior Product Marketing Manager for Benjamin Moore.

“The proprietary technologies in the new formula ensure superior coverage with lasting results, encouraging both confidence and efficiency for painters at any skill-level.”

Available in matte, satin/pearl, eggshell and semi-gloss finishes, ben interior can be tinted in 3,500+ Benjamin Moore colors. The paint can be purchased exclusively at Benjamin Moore retailers throughout the US, Canada and international distributors.


Tagged categories: Asia Pacific; Benjamin Moore; Coating Materials - Commercial; Decorative Finishes; EMEA (Europe, Middle East and Africa); Interior Wall Coatings; Latin America; New Product Spotlight; North America; Paint; Z-Continents

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