Sherwin-Williams Releases 2023 Colormix Forecast

FRIDAY, AUGUST 12, 2022


Global coatings firm The Sherwin-Williams Company has released its 2023 Colormix Forecast. The collection, dubbed TERRA, features 40 hues in four palettes that aim to embrace “regeneration, creativity, care, connection and joy.”

“We are on an intentional journey to experience beautiful, living color as we evolve,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams. “Our connection to the Earth, fondest memories and future hopes are what will influence our global outlook in the months to come.

“These influences affect our commercial spaces as much as they do our homes. Embracing the idea of TERRA in design inspires a new way of living that will be defined by balance, presence, support and the enduring joy that awaits us.”

According to Sherwin, Wadden and the company’s Global Forecast Team of color professionals conduct extensive research each year individually, then come together in a workshop to build the forecast and set the tone for the conversation and what the color of the year will be.

For this research, the team considers various trend topics, such as climate change, mental health and more, which are then translated into defining colors and cohesive palettes.

The TERRA palettes (balanced Biome, passionate Lore, serene Nexus and vibrant Origin) feature rich earth tones, natural clays, sunbaked sands, restful neutrals and powdery pastels. The palettes include:

  • Biome – a collection that draws on the components of an ever-changing ecosystem, this palette looks to celebrate the similarities between “an abundant Earth and a quest for balance” with such as Antler Velvet and Shiitake;
  • Lore – a palette with the goal of creating inspiration from various cultures and centuries, the hues, such as Studio Mauve and Blue Peacock, invite users to reconnect with bold expressions;
  • Nexus – a group of grounding tones influenced by daily well-being rituals, colors such as Reddened Earth and Likeable Sand aim to “highlight serenity and restoration”; and
  • Origin – the last grouping in the bunch that tries to embrace “hybrid living to the notion of metamorphosis” with hues such as Fabulous Grape and Goldfinch.

The full palettes can be found here.

Commercial Colormix Forecast 2023

At the same time the 2023 colormix forecast was released, Sherwin-Williams noted that this year’s commercial forecast contains six distinctive commercial palettes using the 40 forward-looking colors of TERRA.

The colors are meant to be explored and embraced when designing inspiring spaces for commercial, hospitality, new residential, healthcare, education and multifamily settings.

At the same time the 2023 colormix forecast was released, Sherwin-Williams noted that this year’s commercial forecast contains six distinctive commercial palettes using the 40 forward-looking colors of TERRA.

According to Sherwin, each palette captures themes of resourceful ingenuity, pushing boundaries, embracing community and diving into a new way of living, reflecting how these ideas will continue to influence the commercial design landscape in 2023 and beyond.

The following palettes were outlined in the emailed press release:

  • Commercial – Designed to evoke a casual and earthy vibe;
  • Hospitality – Inspired by hyper-localization and mindful luxury with deeply saturated colors;
  • Education – Uses spirited colors and natural wooden materials to create holistic surroundings;
  • Healthcare – Encourages enhanced patient and caregiver experience through a s bio-immersive palette; and
  • Multifamily and Residential – Aims to create a sense of home while promoting relaxation, focus and comfort.
   

Tagged categories: Aesthetics; Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; Design - Commercial; EMEA (Europe, Middle East and Africa); Latin America; North America; Sherwin-Williams; Z-Continents

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