Guardian Unveils 360-Degree Height Safety Website


Independent fall protection and prevention company Guardian recently introduced a comprehensive height safety resource.

The 360-Degree Height Safety website reportedly brings the company’s “Height Safety. Simplified” brand position to life. The branding was first announced in 2021.

“Our primary task was to completely re-work the structure and UX of Guardian's website, to embody the 'Height safety. Simplified' proposition,” said Callum Nixon, Head of UX at OTM, the agency partner behind the new website.

“This included a total redesign of the content management system and streamlining the customer’s online experience, from initial exploration to product customization and selection to training course browsing and purchase, as well as easy connection to local experts and support teams. This was an ambitious project that was a success on all fronts.”

According to Guardian, the new website is the culmination of extensive internal and external research across global markets, complete with unique navigational tools and a future-proof content management system.

The company hopes that the website will serve as an industry resource for products, planning and implementation for height safety.

Individual “micro-sites” cover Guardian’s 360-Degree of Height Safety product offerings of Fall Protection, Dropped Object Prevention, Foreign Material Exclusion and Lifting, in addition to custom design and installation solutions provided by its Engineered Systems group.

A new training page allows full calendar-view access and booking of both online and onsite height safety classes, while the media center portion of the site offers catalogs, inspection forms and video assets, among other forms of documentation and resources.

In its press release, Guardian also pointed out the site’s Harness Configurator, which allows users to select desired options and instantly see results. An interactive Fall Clearance Calculator has been added to the site, which gives accurate fall clearance requirements based on anchor location and connector type inputs.

“We wanted a website that demonstrated our 360-degree approach to height safety, with an ecosystem of information at every touchpoint,” said Guardian’s Global Creative Director, Tony Merlini.

“After months of research and planning, followed by thousands of hours designing, writing, coding, integrating, calculating, and testing; we did it! An innovative and stylish website designed to be a height safety resource for everyone.”  


Tagged categories: Asia Pacific; Business management; Business operations; EMEA (Europe, Middle East and Africa); Fall protection; Good Technical Practice; Guardian; Health & Safety; Health and safety; Latin America; North America; Safety; Z-Continents

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