New Product Announcement: Interior, Exterior Paints
HGTV Home by global coatings manufacturer The Sherwin-Williams Company has recently introduced three new paint products for interiors, exteriors, as well as door and trim coatings.
Released under the Lowe’s exclusive HGTV Home brand, the new products include Sherwin’s Everlast Exterior Paint and Primer, Infinity Interior Paint and Primer, and Interior and Exterior Door and Trim paint.
“We are excited to unveil our enhanced Infinity Interior Paint and Primer, and Interior and Exterior Door & Trim Paint to our loyal customers,” said Krystal Mindeck, Senior Product Manager, HGTV Home by Sherwin-Williams. “We remain committed to upholding our promise of uncompromising durability that provides ideal interior protection from life's everyday messes.”
Pair Aleutian (HGSW6241) with crisp neutrals and live greenery to achieve a soothing environment within your home. ?— HGTV Home by Sherwin-Williams (@HGTVHOMEbySW) May 12, 2022
Colors used: Aleutian (HGSW6241) and Alabaster (HGSW4031) from our 2022 #ColorCollectionoftheYear. Available exclusively at @Lowes. pic.twitter.com/v4qPBUy9CE
According to reports, the Infinity Interior Paint and Primer is the company’s new Gold Standard in durability and is noted to have a high resistance to scuff marks and scratches. The coating is 100% acrylic and comes in three sizes.
Everlast Exterior Paint and Primer has also been improved from its original formulation and now includes self-cleaning technology and extreme all-weather protection. The coating is also noted to protect against harmful UV rays and color fading. Everlast Exterior Paint can be applied in temperatures between 35-90 degrees Fahrenheit and is available in three sheens.
“Our new Everlast Exterior Paint and Primer is an exceptional addition to our portfolio of paints,” says Bobby Mikula, Senior Product Manager, HGTV Home by Sherwin-Williams. “This premium formula offers exterior protection against elements, allowing our customers to have continued confidence in the products used to paint their homes, which is something we are immensely proud to inspire.”
Finally, Sherwin’s Door and Trim coating can be used for interior or exterior applications. The coating is a 100% acrylic urethane enamel that reportedly applies like an alkyd. The mold- and mildew-resistant finish is available in quart and gallon sizes, and in satin and semi-gloss sheens.