Airline Unveils Striped Vacation-Inspired Livery
German leisure airline Condor recently released the designs for its new brand identity, including striped plane livery in five colors inspired by parasols, bath towels and beach chairs.
“Condor has undergone a transformation over the past two and a half years: From a subsidiary of a vertically integrated travel group to an independent airline that looks back proudly on its history and tradition, while at the same time embarking on the path to the future,” said Ralf Teckentrup, CEO of Condor, in the company's release. “We want to express this unmistakably through our corporate identity: Condor is vacation and Condor is unmistakable - like our new design, with which we are now launching into the future.
“Our new trademark are stripes, our figurative mark stands for our origin and the colors for diversity. This triad is new, what remains is our passion. It has always made Condor unique and is therefore also reflected in our claim: Passion is our compass.”
The aircraft will initially feature five colors in a striped pattern, including yellow (“sunshine”), red (“passion”), blue (“sea”), green (“island”) and beige (“beach”). Condor says that the colors stand for the diversity of its guests, employees and the “opportunities to discover the world” with the airline.
“Revising Condor's brand identity with its long tradition is a delicate interplay based on respect for its origins and requirements for the future,” said Remo Masala, Owner of the creative agency Vision Alphabet in Berlin, who was in charge of the conception and creation of the new brand identity.
Condor ist #Urlaub – und Urlaub ist gestreift! ? Uns inspirieren Eisdielen, Sonnenschirme und Strandtücher zusammen mit der leichten Meeresbrise im Haar. ?? Und deshalb sind unsere Flugzeuge künftig im sommerlichen #Outfit unterwegs.— Condor Airlines News (@Condor) April 4, 2022
?? Mehr dazu auf https://t.co/hxCcAZm0Ws pic.twitter.com/teRjPbbxHW
“Our goal was to endow Condor with a special visual independence, the rationale of which is united in Condor's brand essence: the invention of the vacation flight, and the effective vacation code, the stripes of summer, joy and freedom.”
According to the airline, their logo, which will be featured on the tail unit of the aircraft, has also received a facelift. The condor signet in a circle reportedly goes back to one of Germany’s’ most influential designers, Otl Aicher, and has now been given finer and more dynamic lines.
Additionally, the letter is more compact and in lowercase, making the word more independent and consistent with the image. This will also appear in high-contrast black on the fuselage of the aircraft.
The design was unveiled in Toulouse with the first A330neo in green stripes, which is expected to take off in the fall. The first Condor aircraft to be on route with the design, an Airbus A321 in yellow stripes, reportedly flew to Lanzarote on April 5.
Five more Boeing 757 and Airbus A320/1 aircraft were reportedly to be repainted over the upcoming week, making six aircrafts that will be flying with the new livery on the airline’s summer flight schedule. These planes will mainly fly to Mallorca, Greece, the Canary Islands and Egypt.
Around 80% of the fleet is expected to be repainted by 2024, with Condor noting that new paint jobs were due anyway, taking the opportunity to redesign its brand identity and fleet. Masala said that the livery painting adds only about 6.6 pounds, with a low impact on fuel consumption.
The livery design took social media by storm, with the pattern reminding users of drinking straws, “Where’s Waldo?” or even Fruit Stripe gum.
“Competition in this industry is tough, it’s good to stand out,” Masala told Fast Company. “With the engagement in social media, one can assume that Condor has increased its level of awareness. And all this without paying for advertising.”
Other Unique Aircraft Liveries
In July 2018, Airbus made a splash with the unveiling of the new design for the BelugaXL (Airbus A330-700L), a new mega-transport aircraft painted to look like its namesake—the Beluga whale. The livery included a whale-style nose cone, blue eyes and a smiling mouth.
According to CNN, the design was chosen by Airbus staff, via a poll in which 20,000 employees chose their favorite from among six options. The whale motif garnered 40 percent of the vote. The aircraft design itself is based on the earlier A330-200 airliner, which became known as the “Beluga” due to its resemblance to a whale.
That September, aircraft maker Embraer collaborated with AkzoNobel’s aerospace coatings business to develop new livery for three of Embraer’s latest line of E2 business jets, depicting a tiger, an eagle and a shark.
The aircraft murals were painted using products from AkzoNobel’s Alumigrip and Aerodur product lines. The livery was changed at the aircraft company’s facility in São José dos Campos, Brazil, which is also home to an AkzoNobel color mixture center.
And in November, in celebration of Latvia’s 100th anniversary, airBaltic changed the livery of one of its new A220-300 aircraft to a color scheme that honored the country’s flag, using aerospace coatings from AkzoNobel.
Rihards Priedkalns, Magnetic MRO Aircraft Paint Shop Manager, noted that it took 15 painters 1,000 hours to create the unique livery, which is colored red and white to honor Latvia’s flag.
In March of this year, German paint manufacturer Mankiewicz Coating Solutions and aircraft painting and exterior coatings specialist MAAS Aviation teamed up to paint a plane to match the owner’s Bentley.
“The aircraft’s owner had something unique in mind — he wanted his plane painted to match his luxury car,” wrote MAAS in its release. “The colorimetry specialists at Mankiewicz Coating Solutions accepted the challenge and recreated the exact color tones of the exquisite vehicle.”
To achieve this, the team color matched the tones, tested them together and then worked out the ideal application process. Matching the car, the plane livery features blue and brown tones that blend into a color gradient of rose gold.
However, MAAS noted that there were challenges when completing the task, including that the special livery had to be hand-painted rather than automated and that the aircraft had to be airborne again in a very short time. The companies used a high-performance aircraft coating system to withstand harsh conditions in flight operations. Additionally, special livery coating uses glittering micas and a high-gloss finish.