New Product Announcement: Blue Pigment

TUESDAY, MAY 3, 2022

Pigment company Shepherd Color recently announced the launch of its new specialty cobalt aluminate Blue 20G599 pigment. Max Chroma Blue is a red-shade blue and reportedly has the highest red (a*) value and bluest (-b*) masstone values for the maximum chromaticity possible compared to other blue pigments when matching colors.

According to the release, Max Chroma, or MC Blue, is a C.I. Pigment Blue 28 with world-wide registrations and a broad range of regulatory approvals. The name was chosen for its chromaticity maximum value, but Shepherd reports MC are also the initials of the Shepherd Color R&D Chemist, Dr. Matt Comstock, who developed the product.

The rich blue powder is produced by high temperature calcination. It reportedly features good UV and visible opacity, is chemically inert, heat resistant and stable to ultraviolet light while being non-bleeding and non-migratory. It is compatible with most resin systems and polymers.

The pigment can be used for high-performance coatings such as coil & extrusion, automotive, industrial, architectural, powder and other coatings. Additionally, the pigment’s characteristics include:

  • Redder than comparable products;
  • More chromatic masstone color;
  • High temperature stability;
  • Compatible with special effect pigments; and
  • Excellent inherent durability for exterior applications.

“Shepherd Color has over 90 years of experience developing, optimizing, and manufacturing an extraordinary range of complex inorganic color pigments,” wrote the company. “This pigment addition adds to their extensive color options in the blue color space.”


Tagged categories: Aluminum pigment; Architectural coatings; Asia Pacific; Automotive coatings; Coating chemistry; Coating Materials; Coating Materials; Coatings; Coil coatings; Color; EMEA (Europe, Middle East and Africa); Industrial coatings; Latin America; New Product Spotlight; North America; Pigments; Polymers; Powder coatings; Raw materials; Resins; Shepherd Color Company; Z-Continents

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