New Product Announcement: Interior Alkyd Primer


Paint and coatings manufacturer Benjamin Moore has recently introduced a new alkyd primer for interior surfaces.

According to Benjamin Moore, Fresh Start Undercoater and Primer/Sealer offers sealing and stain blocking, as well as adhesion for any of the company’s topcoats. The coating can also be used over latex or oil paints and can be sanded and recoated in just two hours.

Due to its properties, the company reports that the coating would be successful in covering water stains, tannin bleeds, fingerprints and other common household stains.

“Along with proper surface preparation, creating the right foundation is the key to achieving a perfect paint job,” said Gina Tirella, Brand Manager at Benjamin Moore. “The Fresh Start Undercoater and Primer/Sealer is the ideal solution for interior jobs that require a high-quality undercoater that seals and blocks stains, enabling residential painters to quickly and effectively get the job done.”

The Benjamin Moore Fresh Start line of primers is designed to offer job-specific solutions that guarantee a pristine finish. The full line includes The High-Hiding All Purpose Primer, The Undercoater and Primer/Sealer, The All Purpose Primer, and The Deck and Siding Primer.


Tagged categories: Alkyd; Asia Pacific; Benjamin Moore; Coating Materials; Coating Materials - Commercial; Coatings; Coatings Technology; EMEA (Europe, Middle East and Africa); Interior coatings; Latin America; New Product Spotlight; North America; Primers; Z-Continents

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