Clariant Unveils 2022 Palette, Color Pick

TUESDAY, DECEMBER 21, 2021


Paints and coatings company Clariant recently announced its “Golden” Decorative Coatings Trends palette and color pick, which the company says pays an advance tribute to the year to come.

“Now close to the end of another slowed-down year, we’re really craving what comes next, for the chance to move forward and re-experience life following the intense focus on our behaviors, lifestyles and desires,” said Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant.

The palette of 40 new shades was formulated with the company’s Colanyl 500 waterborne pigment preparation. According to Clariant, Colanyl is resin-free, has low VOC and is manufactured without using alkyl phenol ethoxylated additives (APEO).

The formulation meets the requirements of the official VOC test norm DIN EN ISO 11890-2 (Directive 2004/42/EC).

In addition, the Clariant reports that the coatings range combines the advantages of broad compatibility in waterborne architectural coatings and suitability for Point-of-Sale and In-Plant tinting and is capable of matching any color a consumer chooses in modern architectural paints and plasters.

This year, the company has named “Memory Gold” as its 2022 color of the year. The luxurious color, described as being an antique gold tone, is meant to inspire us to create new memories distinct from the past. Memory Gold was formulated using SHINEDECOR C393, a new ready-to-use gold pearlescent effect pigment concentrate for waterborne paints from Clariant’s styling partner, Eckart.

“Memory Gold is set to be an ever-present through 2022, perfect for accenting, or for color drenching and blocking techniques to partner other colors of the years announced by decorative coatings brands. The combination of a neutral gold shade and effect pigment brings something meaningful and special to homes and lives,” added Franziska.

The 40 new colors within the “Golden” Decorative Coatings Trends palette have been split into what Clariant defines as the four different phases of natural human behaviors in the new world in which we live:

  1. Memotions – a calm color selection with a sprinkle of poppy color accents;
  2. Wembrace – a collection of naturally driven greens, blues and beiges;
  3. Wescalate – a colorful palette filled with dominate and bold pinks, oranges and turquoise; and
  4. Metox – a more settling collection, this color group brings together a variety of light grays, blues and greens.

Each color trend palette is slated to highlight colors month-by-month that are designed to stimulate creativity, feelings, friendships and a focus on ourselves.

Read more about the color selections and special effects here.

   

Tagged categories: Asia Pacific; Clariant; Coating Materials - Commercial; Color; Color + Design; Color + Design; Color forecasts; Color guides; Color trends; Decorative Finishes; Design; Design - Commercial; EMEA (Europe, Middle East and Africa); Latin America; North America; Trends; Z-Continents

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