Pantone Releases 2022 Color of the Year
Global color and design company Pantone released its Color of the Year last week, revealing a hue equally touched by vibrant blues and reds.
PANTONE 17-3938 Very Peri is touted as having a courageous presence that “encourages personal inventiveness and creativity,” the company says.
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings novel perspective and vision of the trusted and beloved blue color family, encompassing qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3839 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions,” said Leatrice Eiseman, Executive Director of The Pantone Color Institute.
Pantone adds that the bright and cheerful purple was chosen to serve as a symbol of global zeitgeist of what we’ve all been experiencing amidst the COVID-19 pandemic.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of The Pantone Color Institute.
“Creating a new color for the first time in the history of our PANTONE Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”
Very Peri Palettes
To help incorporate the color into designs, Pantone released a series of palettes for PANTONE 17-3938 Very Peri. Each palette is reported to convey a different mood, illustrating the versatility of the shade, and includes what the company calls “Color Harmonies.”
The 2022 palette collection include:
All of Pantone’s colors can be experimented with digitally on the company’s digital color platform, Pantone Connect. Originally launched in April 2020, with the Pantone Color Match Card update in June 2020, the platform serves to “adapt to a new creative and working environment that has merged physical and digital like never before due to the pandemic.”
Pantone Connect is available in the Adobe Extension Marketplace for use in Adobe Creative Cloud software, for smartphones in the App Store and Google Play and as a web application.
