Pantone Launches New Digital Color Platform Features


Global color and design company Pantone LLC recently announced the release of the latest version of their digital color platform, Pantone Connect. The platform provides designers access to over 15,000 Pantone colors, color capture tools, custom palettes and more.

“Pantone’s process for product design is very personal. We like to get in the trenches with the design community to understand how our tools can better help their process from inspiration to creation,” said Jung Sin, Global Director, Digital Product Management at Pantone. “With this newest iteration of Pantone Connect, we believe we created a unique tool that has evolved to how designers naturally work, and we are excited to continue adapting and updating our tools to accommodate that.”

According to the release, Pantone Connect originally launched in April 2020, with the Pantone Color Match Card update in June 2020, to “adapt to a new creative and working environment that has merged physical and digital like never before due to the pandemic.”

New features of the streamlined all-in-one digital tool are:

  • Mood board function: allows users to upload digital photos of inspiration on the platform and automatically match it back to the nearest Pantone Color Equivalent;
  • Palette creation: allows designers to create and store palettes securely and allows users to see how palettes will be perceived by people with common color blindness and how palettes will look against light and dark backgrounds for contrast; and
  • Collaboration tools: allows designers to share palette info with people across the design workflow and work together with teams, clients, printers and brands to reach a shared vision and definitive color consensus.

“Now more than ever, we rely on digital communication to get inspiration and collaborate with one another. In order to better serve our customers and fans, our focus is set on expanding our portfolio of digital services to better support designers on their day-to-day journey, from getting inspiration from social media to ensuring accurate physical reproduction of their work,” said Elley Cheng, Vice President and General Manager of Pantone.

“Pantone Connect is the newest product that exemplifies this focus and I am extremely excited to work with the team to build toward a more digital future.”

Pantone Connect is available in the Adobe Extension Marketplace for use in Adobe Creative Cloud software, for smartphones in the App Store and Google Play and as a web application.

To celebrate the release, Pantone released a collaborative virtual event panel with Joe Perez and Haris Fazlani, Designers and Creative Directors, WØRKS; Matt Pecina, Founder and Creative Director, Studio Guapo; and Hillary Tamour, Creative Director, Collina Strada. The full launch event can be viewed here.


Tagged categories: Aesthetics; Asia Pacific; Color; Color + Design; Color + Design; Color guides; Color matching; Color selection; Design; Design - Commercial; Designers; Digital tools; EMEA (Europe, Middle East and Africa); Latin America; North America; Online tools; Pantone; Tools & Equipment - Commercial; Z-Continents

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