Benjamin Moore Signs Deal with NHL Team
Paint and coatings manufacturer Benjamin Moore recently announced a marketing partnership with National Hockey League team, the New York Rangers.
First announced by Madison Square Garden Sports in September, Benjamin Moore is slated to serve as the team’s Official Paint Partner for several years.
“With a long history in the New York Metropolitan area, it’s a privilege for Benjamin Moore to team up with an iconic and storied franchise like the New York Rangers,” said Steve O’Neill, Chief Marketing Officer of Benjamin Moore. “We are thrilled to not only support the team on the ice, but also offer fans the opportunity to showcase their team spirit at home using Benjamin Moore paint products.”
As part of the partnership, Benjamin Moore will serve as the Rangers’ helmet sponsor, with logo position during all Rangers games at Madison Square Garden. Additionally, four colors representing the Rangers palette have been added to the Benjamin Moore Sports Collection.
The colors include Rangers Blue SC-94, Rangers Red SC-95, Rangers White SC-96 and Rangers Navy SC-97. These colors, however, will not be available on the Benjamin Moore Online Store and can only be purchased at select, independently-owned New York retailers.
“We are beyond excited about this partnership as Benjamin Moore isn’t just coming on as the Rangers in-game helmet sponsor, they are going to be deeply involved throughout programs the organization contributes to in the community, across our digital channels and at The Garden,” said Ron Skotarczak, Executive Vice President, Marketing Partnerships, Madison Square Garden Entertainment Corp. “Benjamin Moore, a company that started in Brooklyn, aligns so well with our values, and we look forward to all that we can accomplish together.”
In addition to partnering with the New York Rangers, Benjamin Moore will also be the presenting partner for the Jr. Rangers Street Ball/Ball Hockey community program and the Rangers' digital team on an original content series.
To kick off the partnership, at the beginning of October, the Rangers and Benjamin Moore unveiled a "Hockey Week in NY"-themed mural at 213 Bowery on the Lower East Side of Manhattan. The mural was designed and created by artist Key Detail and pays homage to the sport of hockey.
The Rangers 2021-22 season officially kicked off on Oct. 13.
Recent Benjamin Moore News
Earlier this month, Benjamin Moore revealed its 2022 Color of the Year, with a color that it says “quietly anchors while encouraging creative expression through color.”
October Mist 1495 is described as a gently shaded sage that aims to serve as a stem for the Color Trends 2022 palette, where customers’ imagination can "blossom."
Benjamin Moore says that the hues in the palette were chosen for their “diverse, reliable yet whimsical and meditative yet eclectic” properties. From refreshed primary colors to luminous pales and botanical hues, the Color Trends 2022 palette includes the following 14 colors:
“With its endless number of invigorating combinations, this palette provides effortless harmony for any paint project and every design style,” the company wrote.
Benjamin Moore also recently participated as a sponsor at the Commercial Painting Industry Association’s CPIA Leadership Conference last week at the Hammock Beach Golf Resort & Spa in Palm Coast, Florida.
Taking place from Oct. 19-22, the conference was held in conjunction with Technology Publishing Company’s hosted-buyer event, Commercial Contractor Connect.