Behr Names 2022 COTY, Product Launch


Late last month, Behr Paint Company announced the launch of its latest product in addition to its 2022 Color of the Year.

The approachable but noticeable color, titled Breezeway MQ3-21, is described as silvery green shade with cool undertones that evokes feelings of peace, while representing a desire to move forward and discover newfound passions.

“Leading you from one place to the next,” Behr writes in its press release, “the color catches your attention and is an open invitation to experience the world with a fresh perspective, both within the home and beyond your front door.”

The color is part of Behr’s 2022 Color Trends Palette, which was reportedly inspired by the earth’s beauty and mimics naturally stunning sea glass found on the shore of salty beaches.

“A new year brings the opportunity to embrace a sense of renewal and pursue untapped passions,” said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. “Whether it’s lacing up our hiking boots, or breaking out the gardening tools, Breezeway inspires us to fully embrace the hobbies or adventures, both near and far, that excite us. We look forward to a color that welcomes a hopeful sense of renewal, restoration and healing.”

According to the company, Breezeway will be available in the brand’s newest product innovation, Behr Dynasty. The four-in-one product is reported to offer DIYers, pro painters and design professionals a unique product to deliver beautiful and durable results. In addition, the new product is reported to be the most stain repellent, scuff-resistant, fast-drying one-coat coverage paint all in one can within the BEHR product portfolio.

“Behr Dynasty is the result of our relentless drive to improve the painting experience, providing our most advanced paint ever with the rich color of BEHR paints,” said Jodi Allen, Global Chief Marketing Officer at Behr Paint Company. “We are confident this new formula will provide everything paint professionals, designers and DIYers want in both performance and color.”

Breezeway is one of many colors to be released in the newly revealed 2022 Color Trends palette, including the timelessness of Whisper White HDC-MD-08, and the bold terracotta red of Perfect Penny S180-6. Alongside Breezeway, the palette’s 20 soothing colors inspire us to enter the new year on a hopeful note, while still centering the home as an ultimate safe-haven and oasis.

To celebrate the 2022 Color of the Year and Color Trends palette, Behr is looking to award one individual through its Color in Motion Sweepstakes. The grand prize winner is slated to receive $50,000, while five first-prize winners will each receive a $1,000 gift card to The Home Depot. The sweepstakes is open to U.S. and Canada residents only and ends at 11:59 p.m. PST on Sept. 28.


Tagged categories: Asia Pacific; Behr Paint; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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