New Product Announcement: High-Performance Flooring Site


At the start of the month, global coatings firm The Sherwin-Williams Company made several announcement regarding its High Performance Flooring sector, including a newly organized product portfolio, new color palettes and a new websites for its resinous systems.

The new portfolio naming system, color palettes and website are part of a global launch showcasing the company’s expertise in high performance flooring, the company said, noting that this category encompasses a wide range of projects and products.

The website, in addition, is designed not only for applicators, contractors and owners, but also for architects and designers and is therefore equipped with tools for design and specification, as well as product applications.

“We are well known for our enduring relationships among contractors and flooring applicators because of our efficient distribution and hands-on technical assistance,” said Casey A. Ball, Sherwin-Williams Global Marketing Director for Flooring. “We do whatever it takes to support flawless, timely execution—and contractors know that they can depend on us.

“At the same time, we ARE resourceful during the specification and design phases of the project,” Ball added. “A floor is the one, continuous element in a building design, and is critical to realizing the designer’s vision. Our High Performance Flooring team is uniquely qualified to provide assistance in product selection and related design concerns, as well as custom color matching and other areas of support.”

Some highlights on the announcements include:

  • The new product portfolio naming system brings together product families from several previous product lines, many of which were sold under the General Polymers name;
  • The portfolio is organized by chemistry and further subdivided by function;
  • While the General Polymers name is being retired, the products themselves and the sales numbers will remain exactly the same; and
  • There are four new High Performance Flooring color palettes corresponding to four types of blends including Deco Quartz, Deco Flake, Resuflor Topcoat Metallic and Terrazzo.

Tagged categories: Asia Pacific; Coating Materials; EMEA (Europe, Middle East and Africa); High-performance coatings; Latin America; New Product Spotlight; North America; Resinous flooring; Sherwin-Williams; Website; Z-Continents

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