Product Announcement: Wood Coatings App


Global liquid and powder coatings supplier Axalta announced late last month its new Wood Coatings Pro mobile app for iOS and Android devices.

The new app aims to provide “simple and quick access to product information, the latest industry color trends and best practices for the wood coatings market.”

“We're excited to introduce our innovative wood coatings app to our customers and other end users,” said Dave Heflin, Vice President of Global Industrial Liquid Coatings at Axalta. “Wood Coatings Pro is a modern, easy-to-use digital experience. The new app allows customers to simply and quickly locate detailed product information, which will assist them in selecting and capitalizing on the value of Axalta's best-in-class products.”

The app is divided into four sections: product catalog, color trends, e-learning and distributor locator. Within the app, product information can be searched via industry segment, region, technology type (conversion varnish, nitrocellulose lacquers, polyurethane, pre-catalyzed lacquers and waterborne) or coatings type (clear, opaque, colorant, stain, glaze and volatile organic compound levels).

Additionally, customers can access, print and share up-to-date information such as technical data sheets, product sell sheets, application best practice videos and color trends.

“This new app is a step forward in showcasing the innovative, digital capabilities of Axalta Industrial Wood Coatings, and is just the beginning of what we can provide to the market,” said Wade Arnold, Vice President of Industrial Wood Coatings at Axalta. “We are very excited to offer this streamlined experience to our customers and the broader industrial wood coatings market.”

The app is currently available for free in both the Apple App and Google Play stores.


Tagged categories: Apps; Asia Pacific; Axalta; EMEA (Europe, Middle East and Africa); Good Technical Practice; Latin America; New Product Spotlight; North America; Wood coatings; Z-Continents

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